Real Salt Lake Taps KORE to Enhance Partnership Management & Measurement
Real Salt Lake Taps KORE to Enhance Partnership Management & Measurement
NEW YORK, May 1, 2024 /PRNewswire/ -- KORE, the sports and entertainment business solution, and Utah-based soccer club Real Salt Lake ("RSL"), which includes Major League Soccer's RSL side, Utah Royals FC of the National Women's Soccer League, MLS Next Pro team Real Monarchs and the trio's America First Field and Zions Bank Stadium venues, are excited to announce the first ever partnership between the two organizations to utilize KORE's industry leading partnership platform, Sponsorship + Activate to drive deeper efficiencies and insights for RSL.
纽约，2024 年 5 月 1 日 /PRNewswire/ — 体育和娱乐业务解决方案公司 KORE 和总部位于犹他州的足球俱乐部皇家盐湖城（”RSL“），包括美国职业足球大联盟的RSL球队、全国女子足球联盟的犹他皇家足球俱乐部、MLS Next Pro球队Real Monarchs以及这三人的美国第一球场和锡安银行体育场场地，很高兴地宣布这两个组织首次建立合作伙伴关系，利用KORE行业领先的合作平台， 赞助 + 激活 以提高 RSL 的更深层次的效率和见解。
RSL was prepared to make the move to a Partnership platform that could manage the needs of a professional sports team trying to measure every element of its partnership portfolio. The platform includes a native integration into RSL's CRM environment for enhanced pipeline management, and in application advance inventory valuation and management, proposal creation and analysis, post-contracting operations such as billing, revenue recognition, and reporting. Finally, the Activate platform will provide RSL asset activation management and ROI measurement for each partner.
RSL已准备好转向合作伙伴关系平台，该平台可以管理试图衡量其合作伙伴组合各个要素的职业运动队的需求。该平台包括原生集成到RSL的CRM环境中，以增强管道管理，并在应用程序中进行预先库存估值和管理、提案创建和分析、签约后操作，例如账单、收入确认和报告。最后，Activate平台将为每个合作伙伴提供RSL资产激活管理和投资回报率评估。
KORE is the clear leader [in] sports business technology and leveraging the data to drive true organizational change.
KORE显然是体育商业技术领域的领导者，利用数据推动真正的组织变革。
Like a growing number of teams, RSL have also engaged with KORE's advisory group, KORE Planning & Insights ("KPI"), in addition to KORE's technology platform. KPI will help RSL leverage the KORE Partnership Platform to maximize adoption while driving advanced insights to help the club think more strategically about pricing, packaging, and valuation. Leveraging KORE's unique set of data, RSL can leverage unique data points to help better understand the industry landscape and market trends.
与越来越多的团队一样，RSL也与KORE的咨询小组KORE Planning & Insights进行了合作（”关键绩效指标“），此外还有KORE的技术平台。关键绩效指标将帮助 RSL 利用 韩国 合作伙伴平台可最大限度地提高采用率，同时提供先进的见解，帮助俱乐部对定价、包装和估值进行更具战略性的思考。利用KORE的独特数据集，RSL可以利用独特的数据点来帮助更好地了解行业格局和市场趋势。
The partnership highlights key items for both organizations: Union Sports & Entertainment commitment to driving the most advanced insights and processes, and KORE continuing to be the solution of choice for the industry.
该合作伙伴关系突显了两家组织的关键项目：联合体育与娱乐致力于推动最先进的见解和流程，而KORE继续成为该行业的首选解决方案。
John Kimball, President of Real Salt Lake, comments, "KORE is the clear industry leader when it comes to sports business technology and leveraging the data to drive true organizational change. We look forward to utilizing their platform and knowledge of the market to take our Partnership program to the next level."
皇家盐湖城总裁约翰·金博尔评论说：“在体育商业技术和利用数据推动真正的组织变革方面，KORE显然是行业的领导者。我们期待利用他们的平台和市场知识将我们的合作伙伴计划提升到一个新的水平。”
KORE's COO, Adam Grow responded, "This has been a long time coming for KORE, as we have had numerous conversations with RSL over the years. To finally bridge the gap, and become partners, is exciting for all of us. We look forward to helping drive RSL's partnership group to new heights and deliver immense value into the Club."
KORE首席运营官亚当·格罗回应说：“对于KORE来说，这已经很长时间了，因为这些年来我们已经与RSL进行了多次对话。最终弥合差距并成为合作伙伴，对我们所有人来说都是令人兴奋的。我们期待着帮助推动RSL的合作小组达到新的高度，并为俱乐部创造巨大的价值。”
The newly formed partnership between Real Salt Lake and KORE highlights KORE's ongoing growth within the North American 'Big 5' Leagues, and specifically, Major League Soccer ("MLS"). KORE now works with over 70% of all MLS Clubs helping deploy the most advanced data driven practices in the industry for fans, partners, and stakeholders' insights alike.
皇家盐湖城和韩国之间新建立的合作伙伴关系凸显了KORE在北美 “五大” 联赛，特别是美国职业足球大联盟（“MLS”）中的持续增长。KORE现在与超过70％的MLS俱乐部合作，帮助部署业内最先进的数据驱动实践，以获取粉丝、合作伙伴和利益相关者的见解。
About KORE:
KORE is the global leader in engagement marketing solutions. More than 900 brands, venues, and sports organizations trust KORE's tools and platform as a source of truth to manage assets and measure partnership impact, with real-time insights, across all channels. Through Sponsorship Management and Evaluation, Ticketing and Fan Engagement, and Data Management and Analytics, KORE's two-sided network unites corporate sponsors, sponsorship properties, and their fans with solutions that help enhance the fan experience, drive smarter decisions, and enable marketing and operations teams to spend time where it matters. Learn more at KORESoftware.com or follow us LinkedIn or Twitter.
关于 KORE:
KORE是互动营销解决方案的全球领导者。900多个品牌、场馆和体育组织信任KORE的工具和平台作为事实来源，通过实时洞察管理资产，衡量合作伙伴关系的影响。通过赞助管理和评估、票务和粉丝参与度以及数据管理和分析，KORE的双面网络将企业赞助商、赞助地产及其粉丝团结在一起，提供有助于增强粉丝体验、推动更明智决策并使营销和运营团队能够将时间花在重要的地方。在 Koresoftware.com 上了解更多信息，或关注我们 LinkedIn 或 Twitter。
About RSL
关于 RSL
SOURCE KORE
来源 KORE
译文内容由第三方软件翻译。