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Bella Khair Hadid Redefines the Fragrance Category by Introducing 'Ôrəbella, the Skinification of Fragrance

PR Newswire ·  Apr 30 22:01

A new shake to activate, alcohol-free parfum collection infused with skin-nourishing ingredients and elevating essential oils.

NEW YORK, April 30, 2024 /PRNewswire/ -- 'Ôrəbella, a groundbreaking new perfume brand founded and created by model, activist, and entrepreneur Bella Khair Hadid, announces its official launch on May 2nd on Orebella.com and via exclusive US retail partner Ulta Beauty beginning May 10th.

'Ôrəbella Bella Khair Hadid campaign shot. Photographer Elizaveta Porodina for 'Ôrəbella.
100mL launch collection pack shot with Perfume Stand. Photographer William Callan for 'Ôrəbella.
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