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拼多多完成内部精锐向Temu的转移,后者大本营正陆续迁至深圳

Pinduoduo completed the transfer of internal elites to Temu, whose base camp is moving to Shenzhen one after another

Zhitong Finance ·  Apr 29 18:20
As of March of this year, Temu's first-level supervisors and second-level supervisors were basically transferred to internal employees after a round of iterations. Most of the transferred employees came from the Duoduo grocery shopping business. Temu's main office area has always been Aoyuan International Plaza in Panyu, Guangzhou. The office area is extremely low-key. There are no Temu-related signs or marks on the outside. A work license is required on the 7th floor and above, and there is no interconnection between the multiple floors, so business communication needs to go down to the first floor and back upstairs. However, at the beginning of this year, discussions began within Temu to gradually move the office to Shenzhen, and business departments such as 3C Digital already began relocating in March. In terms of action, Temu's focus is also shifting to Shenzhen, and its first cross-border investment fair in 2024 was held in Shenzhen on March 22. Regarding Temu's initiative, some people in the cross-border industry analyzed that the Guangzhou Industrial Belt is mainly for clothing and some beauty products, and is the main gathering area for Shein suppliers. Although Temu is developing rapidly, the clothing business is behind Shein and Amazon in the merchant hierarchy, with mostly finished goods and inventory. As an all-category platform, Temu will gain better cluster advantages in the fields of 3C digital, home appliances, furniture, toys, etc., when moving to Shenzhen.

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