Glonghui, April 29 | Tmall International recently released the list of global supernova brands for the first quarter of 2024, showing that the number of new Tmall International brands increased 92% year on year in the first quarter, and total sales of new brands increased 179% year on year. Among them, pure beauty, health care, and trendy accessories have become a rapidly growing category circuit. South Korea, the United States, Japan, Germany, and Australia are the five countries with the largest number of new brands entering. According to the list, 10 new brands from South Korea, the United States, Australia, the United Kingdom, Spain and other countries are on the list. Among them are overseas “time-honored” brands, sub-brands under large groups, as well as professional niche brands and new influencer brands, and new products in various segments such as face cream, nasal wash bottles, and electrolyte injections have sprung up. They immediately hit the market and quickly gained a foothold on the platform. Tmall International has always been the preferred location for new overseas brands to enter China. Currently, Tmall International has more than 46,000 brands from more than 90 countries and regions around the world. Over the years, through continuous improvement of import infrastructure such as logistics, warehousing, and supply chains, Tmall International has built a “fast track” for overseas brands to enter China, helping overseas brands explore the Chinese market more conveniently and efficiently.