The Zhitong Finance App learned that recently, Forbes China released the results of the “2024 Forbes China Brand Value Series Selection”, and Ping An Health (01833) was selected as the “2024 Forbes China Brand Value Series Selection” — the “Top 50 Best Brands of the Year”. With its brand influence and excellent service reputation in the field of medical and health services, it has become the only selected brand in the industry.

According to reports, Forbes China has long paid attention to changes and progress in China's business sector and recognized the empowering value that brands bring to enterprises. This review, which took two months, comprehensively evaluated and published the list through the four core dimensions of brand market performance, brand reputation, brand communication influence, and brand innovation. Among them, Ping An Health was agreed by the Forbes expert jury that the brand has potential for long-term development.

Core products and services have a high market share in the industry. The ace healthcare service brand “Ping An Family Medicine” has a membership coverage of nearly 13 million people in 2023, with a per capita usage frequency of 3.7 times, and a five-star user review rate of over 98%; the enterprise health management product system “Easy Enterprise Health” had more than 5.1 million paid enterprise service users in 2023, an increase of 75% year on year. It has served 1,508 enterprise customers, and the single customer value (ARPU) increased 3.6% year on year; the trinity “Pension Manager” focuses on the top ten scenarios of “clothing, food, travel, health, health, health and security” to provide one-stop, high-quality solutions for the elderly. As of 2023, Ping An Home Care Services covered 54 cities across the country, and a total of nearly 100,000 people were eligible for Ping An Butler Service, with a satisfaction rate of 95%.

A rich network of resources strengthens competitive advantages and industry barriers. After ten years of intensive cultivation and accumulation, Ping An Health has established a team of about 50,000 internal and external doctors covering 29 departments, cooperated with nearly 2,500 famous medical experts, and established 23 specialty centers around 8 major specialties to create standardized pre-diagnosis, in-diagnosis, and post-diagnosis solutions for specialist specialties. At the same time, the company has nearly 4,000 partner hospitals, 230,000 cooperative pharmacies, nearly 103,000 cooperative health service providers, and more than 2,000 cooperative medical examination suppliers, covering various categories and service forms such as physical examination, nursing, dentistry, anti-aging, and general health. Furthermore, establish and continuously improve quality control systems and product service standards to meet the needs of users in all scenarios and multiple levels of medical and health services.

Leading AI technology empowers brands to innovate digitally. Ping An Health continues to explore and upgrade the application of artificial intelligence technology in the medical and health care field. Currently, it has covered about 36,000 diseases, 420,000 disease terms, and the world's top 30 million literature and 20,000 clinical guidelines, and has achieved 100% AI empowerment in the service process. Empower doctors to carry out medical services with more knowledge and efficiency, while effectively improving the efficiency of collecting patient information before diagnosis and continuously improving the user experience.

The relevant person in charge of the company said that Ping An Health has always adhered to the value proposition of “saving worry, time and money”, striving to “let every company have a happy workplace, let every family have an exclusive doctor, and let every user have a safe and healthy”, insisted on building a unique business model of “managed care”, and deeply cultivate the two core hubs of “family doctor” and “elderly care manager”. Since its development, it has become a professional, comprehensive, high-quality, one-stop enterprise health management service provider.