国内市场表现稳中有进，奈雪海外业务也在提速发展。2023年12月，奈雪在曼谷Emsphere商场黄金位置开出泰国首店，目前奈雪的茶在新加坡等东南亚国家及英国、美国等欧美国家的首店正在筹备中，预计上半年将开出新加坡首店和泰国第二家门店。By the end of February 2024, the number of Nai Xue's tea stores nationwide was about 1,800, the number of members exceeded 84 million, and more than 200 franchise stores had been opened. The brand market showed a steady position at the top of the new tea market.
The Zhitong Finance App learned that on April 26, the “2024 Forbes China Brand Value Series Selection” award ceremony was held in Guangzhou. Nai Xue's tea (02150), the founder of the new tea circuit, was selected for the “Top 50 Best Brands of the Year” list along with outstanding brands such as Huawei, Xiaomi, and BYD. According to Forbes China, the list aims to discover and witness the best players driving the power of Chinese brands through comprehensive consideration of the four core dimensions of a company's brand market performance, brand reputation, brand communication influence, and brand innovation. According to information, in March of this year, Nai Xue's tea won the “Influential Chain Brand of the Year” in the “2024 Forbes China Consumer Annual Selection”.
According to data, by the end of February 2024, the number of Nai Xue's tea stores nationwide was about 1,800, the number of members exceeded 84 million, and more than 200 franchise stores had been opened. The brand market showed a steady position at the top of the new tea market. According to the annual report, Nai Xue's annual revenue was nearly 5.2 billion yuan, up 20.3% year on year; store operating profit was about 829 million yuan, up 76.3% year on year; store operating profit margin was 17.7%, up 5.9 percentage points from the previous year, showing a strong growth trend.
Domestic market performance is progressing steadily, and Naixue's overseas business is also growing at an accelerated pace. In December 2023, Naixue opened its first store in Thailand in a prime location at the Emsphere shopping mall in Bangkok. Currently, preparations are underway for the first Nai Xue tea store in Southeast Asian countries such as Singapore, and European and American countries such as the United Kingdom and the United States. It is expected that the first store in Singapore and the second store in Thailand will open in the first half of the year.
This time, it has successively won two honors: “2024 Influential Chain Brand” and “Top 50 Best Brand of the Year” by Forbes. Nai Xue's tea officials said that through deep cultivation throughout the region, such as product research and development, digital innovation, supply chain upgrades, and brand overseas, they will continue to implement Nai Xue's brand vision of “becoming an innovator and promoter of Chinese tea going global” to make more people fall in love with Chinese tea.
