GLONGHUI, April 28 | General Mills is discussing the sale of its North American yogurt business, including the Yoplait brand, which could be worth more than $2 billion, according to Reuters quoting people familiar with the matter. According to reports, General Mills is cooperating with J.P. Morgan Chase to evaluate the interests of potential buyers. These buyers may include rival snack food manufacturers and private equity firms. The profit before interest, taxes, depreciation and amortization of the General Mills yogurt business for the past 12 months was approximately US$250 million. General Mills has abandoned Yoplait's European business and sees the remaining yoghurt assets as non-core assets of the current strategy, as it faces intense competition from market leader Chobani and Danone's Danone brands, the source said.