Source: Finance Association
① It has been less than 3 months since Vision Pro was launched in the US. Currently, the discount price on used platforms has reached 700-1,000 US dollars, and some high-spec versions are even more; ② Facing a sharp decline in demand in the US, Apple is also re-examining product expectations.
Generally speaking,$Apple (AAPL.US)$Consumer electronics products will be slightly more valuable in the second-hand market, but the “value preservation” label probably has nothing to do with Vision Pro.
As a background, although it was a product released at WWDC in June of last year, Vision Pro was not first sold in the US market until February 2 of this year, and is currently only sold in the US market.
According to previous reports, unlike the fanatical atmosphere of Apple stores in early February, many Apple retail stores have now gone from selling several Vision Pro units a day to not being able to sell a few units in a week.
The rapid cooling of the first-hand market is also clearly reflected in the transaction prices in the second-hand market.
Prices in the second-hand market make users call them “sad”
According to a report by tech media The Verge on Saturday, Vision Pro is now at a sharp discount by comparing the transaction prices on the US second-hand trading platform eBay this week.
For example, a 1TB version of Vision Pro ($3,899 on the official website) with $500 Apple Care+ and a $200 original travel case sold on eBay this Wednesday for $3,200, at a discount of $1,400. The seller stated that the product “took about 1 hour” and bluntly stated that “honestly, this thing is not worth the price”.
At the same time, more early adopters will choose the 256GB version (the official website price is 3,499 US dollars). Currently, the transaction price on eBay is around 2,600 US dollars.
On Swappa, another second-hand trading platform popular with Apple users in the US, you can also clearly feel the extent of the discount on this product. It seems that if you want to buy the Vision Pro, which eats up dust, you will have to bear at least $700-1,000 at a discount. You need to know that the first group of users cheered with Cook in the Apple store. It hasn't been more than 3 months since the product arrived.
Tech journalist Wes Davis said bluntly that he spent a total of 3,900 dollars on buying the 256GB version of Vision Pro, counting the glasses and installment interest. But when he made a mistake — after checking the second-hand price on eBay, he was “saddened” to find that the display now only sells for $2,600.
Davis also said that while the target audience for the competitor Meta Quest 3 (“only” $500) is not even comparable, the huge price difference is clearly putting pressure on used platform prices.
What saddens early users even more is that for the money they spent on the entry-level product in February, they can now buy the top product, which also comes with Apple's additional warranty and travel protection case. Davis said he really likes the Vision Pro, but if it's still within the 14-day return window, he will immediately return the item to the Apple store and then go to a second-hand platform to place an order. He also mocked himself: Thankfully, no one could see his tears when he was wearing this headset.
Shipments are expected to drop sharply
Demand for Vision Pro in the US market quickly cooled down, and it has long been transmitted to the industrial chain.
Well-known tech industry analyst Guo Mingyi said on Tuesday that Apple has now downgraded the 2024 Vision Pro shipment volume to 400,000 units, which is far less than the current market consensus of 700,000 to 800,000 units.
Orders for this product were significantly cut before it was introduced to overseas markets. It also shows that the extent to which demand in the US market fell sharply beyond expectations, causing Apple to view overseas market demand more conservatively.
Guo Mingyi also believes that the state of the original Vision Pro also made Apple re-examine the product roadmap. Originally, the market expected a new Apple headset in the second half of 2025, but now this matter needs to be marked with a question mark.
editor/tolk