Source: Finance Association
① People familiar with the matter said that Apple and OpenAI have begun discussions on the terms of a possible agreement; ② the two companies are still discussing how OpenAI's features will be integrated into Apple's next-generation iPhone operating system iOS 18; ③ Apple is also allegedly still in negotiations with Google, a subsidiary of Alphabet Inc., to authorize the use of the latter Gemini chatbot.
According to people familiar with the matter,$Apple (AAPL.US)$Negotiations with OpenAI have been restarted, with the intention of using the startup's technology to power some of the iPhone's new features that will be launched later this year.
People familiar with the matter said that the two companies have begun discussions on the terms of a possible agreement and how OpenAI's features will be integrated into Apple's next-generation iPhone operating system, iOS 18.
The move marks a restart of dialogue between the two companies. Earlier this year, Apple had negotiated a deal with OpenAI, but since then, there has been very little cooperation between the two sides. The move marks the reopening of conversations between the two companies. Earlier this year, Apple had discussions with OpenAI about the deal, but the two sides don't seem to have actually cooperated since then.
Meanwhile, Apple is also allegedly in negotiations with Google, a subsidiary of Alphabet Inc., to authorize the use of the latter Gemini chatbot.
In light of this, it's easy to see that Apple hasn't made a final decision on which company it will cooperate with, and there is no guarantee that an agreement will be reached. The company is likely to eventually reach an agreement with both OpenAI and Google, or choose a different vendor altogether. Earlier this year, it was also reported that Apple was in discussions with artificial intelligence startup Anthropic.
The latest news appeared a month and a half before Apple's Global Developers Conference. Apple is preparing to launch new artificial intelligence software and services at the conference. Apple CEO Tim Cook (Tim Cook) previously promised that the company will make a major breakthrough in the field of artificial intelligence this year, and the upcoming release of iOS 18 is considered one of the important ways to achieve this goal.
According to information, Siri is expected to be one of the beneficiaries of iOS 18 artificial intelligence improvements. Earlier, a source revealed that Apple plans to completely revolutionize Siri using a large-scale language model to make it the “ultimate virtual assistant.” According to other media reports, one specific feature Apple is developing is to improve Siri's interaction with information apps, such as making Siri more effective in automatically completing sentences and answering complex questions.
Last year, Cook said he personally uses OpenAI's ChatGPT, but “there are a number of issues that need to be solved.” He promised that the new artificial intelligence features will enter Apple's platform “on a very thoughtful basis.”
As market news circulates, Apple's internal focus is currently on developing miniaturized AI functions that do not require an internet connection and can run on devices. And for more powerful generative AI, Apple is looking for “mature” partners.
Some analysts pointed out that relying on partners will help Apple accelerate its entry into the chatbot field and avoid some risks. By outsourcing generative artificial intelligence capabilities to another company, Cook could reduce its platform's liability.
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