The Zhitong Finance App learned that Amazon (AMZN.US) and YouTube, a subsidiary of Google (GOOGL.US), are competing for the NBA's new streaming package.

Discussions are ongoing regarding the NBA's next media package, which will take effect after the 2024-2025 season. Announcing all deals could take weeks, and competition is heating up.

The NBA and media executives see Amazon's Prime Video as the frontrunner, but YouTube is also considering it.

Meanwhile, Comcast's NBC Universal has set its sights on Disney's ESPN and Warner Bros. Discovery Channel's TNT.

Disney, which pays 1.6 billion US dollars in TV broadcasting rights every year, and Warner, which pays 1.2 billion US dollars in television broadcasting rights every year, has broadcast rights for a total of 165 games according to their current agreement. In the new agreement, both companies proposed plans to pay more while broadcasting fewer games.

The exclusive negotiation window for Disney and Warner's contract renewal has expired, which allows the NBA to negotiate with other suitors.

NBC Universal is in talks with the NBA to broadcast the regular season and playoffs on NBC and its streaming platform Peacock. According to reports, the company is also seeking the rights of NBC to share the NBA Finals with Disney's American Broadcasting Corporation (ABC).