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Tesla is fighting! Buy a car with “0 down payment” and keep cutting prices! The Model 3 High Performance Edition is here

Securities Times · Apr 24 14:38

来源：e公司作者：梅双

继推出“0利息”分期购车政策后，特斯拉再放大招。4月24日，特斯拉官博宣布，推出“0首付”活动，适用车型为Model 3和Model Y。

与此同时，特斯拉发布Model 3高性能版，售价33.59万元，预计第三季度开始交付。

“Model 3高性能版目前已接受预定，5月份会有试驾车，在预售阶段，1000元意向金可退。”特斯拉门店销售人员对e公司记者表示。

“0首付”买指定版现车

4月24日，特斯拉官方宣布，面向Model 3和Model Y指定版本现车再推一项购车福利：“0首付”。

据特斯拉官博宣传海报，下订Model Y指定版现车有两款“0元”方案：一是“限时0首付”，首付0元起，日供可低至146元；二是“限时0息”，首付7.99万元起，日供可低至95元。另外，在6月30日前，消费者下订并提走Model 3指定版本现车，可享受“0首付”低息贷款方案，首付0元起，日供可低至145元。

此前，特斯拉中国于4月3日宣布，针对Model 3/Y车型上线限时低息置换政策并首次推出“0利息”分期购车优惠政策。4月底前下订最新款的Model 3/Y车型，最长可享3年0息或5年超低息。

如果参与官方置换，至长可享5年0息或5年更优超低息的优惠政策。用于置换的旧车残值抵付掉首付款后，甚至可享受“0首付0利息”购车。通过特斯拉官方完成置换，还可享价值32000元的增强版自动辅助驾驶功能(EAP)90 天免费试用、14天保价服务以及14天通勤保障。

日本市场也降价

另外，特斯拉的降价举动还在继续。4月24日，特斯拉表示，将在日本市场下调Model 3和Model Y的价格，降幅为30万日元。

事实上，特斯拉近期在全球范围内降价动作频频。4月20日，特斯拉美国官网上的Model Y、S和X车型全系降价。其中，特斯拉Model Y价格下调2000美元，至42990美元，Model Y长续航版价格下调2000美元，至47990美元，Model Y高性能版价格下调2000美元，至51490美元。

4月21日，特斯拉宣布下调在美国和加拿大市场的全自动驾驶（FSD）套餐价格。其中，FSD套餐在美国市场的价格由1.2万美元下调至8000美元。在加拿大市场的套餐价格由1.6万加元降至1.1万加元。

中国市场同样如此，4月21日，特斯拉中国官网显示，特斯拉Model 3/Y/S/X全系在中国大陆地区降价1.4万元，调整后的Model 3起售价从之前的245900元人民币降至231900元，Model Y起售价从263900元降至249900元，降价幅度达5.3%。

Model 3高性能版售价33.59万元起

4月24日，特斯拉中国官网上线新款Model 3高性能全轮驱动版，售价33.59万元起，预计第三季度开始交付。

新款 Model 3高性能全轮驱动版拥有623公里续航里程 (CLTC 预估)、3.1 秒百公里加速、261公里/小时最高车速、专属性能外观设计、高性能动力总成、运动座椅、连续可变阻尼减振器、19英寸曲速轮毂、赛道模式V3。

特斯拉发布的2024年一季度财报显示，特斯拉一季度实现营收213.01亿美元，同比下滑9%，略低于分析师预期的223亿美元；净利润为11.29亿美元，同比下滑55%。

特斯拉CEO埃隆·马斯克在财报电话会上透露，特斯拉将继续更新车辆阵容，加速新车型推出，一些原定于2025年下半年的投产计划，或许将会提前至2025年初甚至2024年末，包括更便宜的车型。新车型将利用下一代平台和当前平台技术，将能够使用目前车型的生产线。他还表示，2024年电动车交付量会高于去年，储能业务的增速会高于电动车业务。

编辑/lambor

Source: e-Company Author: Mei Shuang

Following the introduction of the “0 interest” installment car purchase policy, Tesla increased its efforts. On April 24, Tesla's official blog announced the launch of a “0 down payment” campaign. The applicable models are Model 3 and Model Y.

Meanwhile, Tesla released a high-performance version of the Model 3 at a price of 335,900 yuan. Delivery is expected to begin in the third quarter.

“The Model 3 high-performance version has now been pre-ordered. There will be a test drive in May. At the pre-sale stage, the 1,000 yuan intention fee is refundable.” A Tesla store sales staff told e-Company reporters.

“0 down payment” to buy the specified version of the current car

On April 24, Tesla officially announced that it will introduce another car purchase benefit: “0 down payment” for existing models of Model 3 and Model Y models.

According to a promotional poster on Tesla's official blog, there are two “0 yuan” plans to order the designated model Y: one is “0 down payment for a limited time”, with a down payment starting at 0 yuan, and the daily allowance can be as low as 146 yuan; the second is a “limited-time zero interest”, with a down payment starting at 79,900 yuan, and the daily payment can be as low as 95 yuan. In addition, before June 30, consumers can enjoy a “0 down payment” low-interest loan plan when ordering and picking up an existing model 3 model. The down payment starts at 0 yuan, and the daily payment can be as low as 145 yuan.

Earlier, Tesla China announced on April 3 that it launched a limited-time low-interest replacement policy for Model 3/Y models and introduced a “0 interest” preferential car purchase policy for the first time. If you order the latest Model 3/Y model before the end of April, you can enjoy 3 years of 0 interest or 5 years of ultra-low interest for up to 5 years.

If you participate in the official exchange, you can enjoy a preferential policy of 0 interest for up to 5 years or a better ultra-low interest rate for 5 years. After the residual value of the old car used to replace the down payment is paid off, you can even enjoy “0 down payment, 0 interest” to buy a car. Through Tesla's official replacement, you can also enjoy a 90-day free trial of the enhanced autonomous driving assistance function (EAP) worth 32,000 yuan, a 14-day insured service, and a 14-day commute guarantee.

Prices are also cut in the Japanese market

Also, Tesla's price cuts are continuing. On April 24, Tesla said it would lower the prices of the Model 3 and Model Y in the Japanese market by 300,000 yen.

In fact, Tesla has been making frequent price cuts around the world recently. On April 20, the prices of all Model Y, S, and X models on Tesla's US official website were reduced. Among them, the price of the Tesla Model Y was reduced by $2,000 to $42,990, the price of the Model Y long-range version was reduced by $2,000 to $47,990, and the price of the Model Y high-performance version was reduced by $2,000 to $51,490.

On April 21, Tesla announced a reduction in the price of fully automated driving (FSD) packages in the US and Canadian markets. Among them, the price of the FSD package was lowered from 12,000 US dollars to 8,000 US dollars in the US market. The package price in the Canadian market was reduced from $16,000 to $11,000.

The same is true in the Chinese market. On April 21, Tesla China's official website showed that the price of the Tesla Model 3/Y/S/X series was reduced by 14,000 yuan in mainland China. The starting price of the adjusted Model 3 dropped from 245,900 yuan to 231,900 yuan, and the starting price of the Model Y dropped from 263,900 yuan to 24,900 yuan, a price reduction of 5.3%.

Model 3 high-performance version starts at 335,900 yuan

On April 24, Tesla launched the new Model 3 high-performance all-wheel drive version on its official website. The price starts at 335,900 yuan, and delivery is expected to begin in the third quarter.

The new Model 3 high-performance all-wheel drive version has a range of 623 km (CLTC estimate), 3.1 seconds of acceleration to 100 kilometers, maximum speed of 261 km/h, exclusive performance design, high-performance powertrain, sports seats, continuously variable damping shock absorbers, 19-inch curved wheels, and track mode V3.

According to the financial report for the first quarter of 2024 released by Tesla, Tesla achieved revenue of 21.301 billion US dollars in the first quarter, down 9% year on year, slightly lower than analysts' expectations of 22.3 billion US dollars; net profit was 1,129 million US dollars, down 55% year on year.

Tesla CEO Elon Musk revealed during the earnings call that Tesla will continue to update its vehicle lineup and accelerate the launch of new models. Some of the production plans originally scheduled for the second half of 2025 may be brought forward to the beginning of 2025 or even the end of 2024, including cheaper models. The new models will utilize next-generation platforms and current platform technology, and will be able to use the current model's production line. He also said that electric vehicle deliveries in 2024 will be higher than last year, and the growth rate of the energy storage business will be higher than that of the electric vehicle business.

edit/lambor

The translation is provided by third-party software.

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