4月24日，上海家化获德邦证券增持评级，近一个月上海家化获得6份研报关注。
研报预计2024-2026年营收为76.5亿/86.6亿/96.5亿，归母净利润为6.22亿/7.88亿/9.79亿，同比增速为+24%/+27%/+24%。研报认为，23年积极转型电商及线下新零售渠道，品牌不断推新品完善品牌结构，中长期看好公司“123经营方针”提升经营质量。
风险提示：化妆品行业景气度下降风险；化妆品行业竞争加剧风险；战略推进不及预期风险；新产品推广情况不及预期。
上海家化获德邦证券增持评级，24Q1扣非净利+29%，组织架构改革成效明显
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