Recently, the launch ceremony of the Olay DTC (Direct Sales of Products and Services to Consumers) project between Kejie and Procter & Gamble (China), a subsidiary of Shenzhou Holdings (00861.HK), was held in Tianjin. The project is a new experiment between the two sides based on the original cooperation, marking that the two sides have officially entered a new stage of cooperation. Relying on more than 20 years of experience in the supply chain field and industry-leading digital technology capabilities, Kejie will work with Procter & Gamble (China) to set a new benchmark for the industry-leading digital intelligence supply chain.