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华泰证券:看好兼具调性与性价比的珠宝龙头

Securities Times ·  Apr 23 07:49

证券时报e公司讯,华泰证券研报表示,国际金价持续上涨、消费信心缓慢恢复背景下,保值心理驱动黄金珠宝消费较快增长。珠宝高端化蕴藏机遇:复盘欧洲高端珠宝发展历程,在经济、文化、消费人群切换的阶段,高端品牌把握需求的变化、立足自身定位,持续以产品、服务、品牌占领用户心智,可穿越周期、持续成长。我国黄金珠宝上市公司大部分定位大众市场、产品性价比高,可通过灵活的渠道与价格策略,领先品牌持续提升市场份额。消费分化阶段,看好兼具调性与性价比的珠宝龙头。

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