The Zhitong Finance App learned that Dongwu Securities released a research report saying that the Ctrip report showed that the popularity of travel during the “May 1st” holiday this year increased steadily from last year's high level. Domestic long-distance travel orders accounted for 56% on the Ctrip platform. Ctrip Car Rental's domestic car rental and self-driving orders increased 40% year over year. The characteristics of long-distance tours and self-driving tours are remarkable. The number of “May Day” outbound travelers increased by about 370% year on year; the popularity of outbound air ticket searches increased sharply by 56% year on year, and inbound travel reservation orders increased 130% year over year. In the first half of April, the number of overseas local guide orders on the Ctrip platform increased 60% year on year, and is expected to increase 90% year on year during the “May 1st” period.
In terms of individual stocks, the bank suggests focusing on Jinjiang Hotel (600754.SH), Huazhu Group-S (01179), First Travel Hotel (600258.SH), and Junting Hotel (301073.SZ), which benefit from the booming tourism market, Songcheng Performing Arts (300144.SZ), Tianmu Lake (603136.SH), Huangshan Tourism (), Jiuhua (Dubai), Mount Emei A (000888.SZ), and Zhongxin Travel (002707), which benefits from the restoration of outbound travel 600054.SH 603199.SH .SZ), Lingnan Holdings (000524.SZ), etc.
The main views of Dongwu Securities are as follows:
The number of “May Day” travel orders increased steadily, and the popularity of tourist destinations in the sinking market increased
The Ctrip report shows that the popularity of tourism during the “May 1st” holiday this year increased steadily from last year's high level. Domestic long-distance travel orders accounted for 56% on the Ctrip platform. Ctrip Car Rental's domestic car rental and self-driving orders increased 40% year over year. The characteristics of long-distance tours and self-driving tours are remarkable. Tourist destinations in the sinking market were popular. Travel reservation orders in Tier 4 cities and below increased by 140% year on year, which was significantly higher than that of Tier 1 and 2 cities; hotel reservations in the county travel market increased 68% year on year, and ticket orders for scenic spots increased 151% year on year, and the growth rate was higher than the national average. Young tourists from the post-00s became a vital force in the travel market. The share of post-00s travel orders reached 31%, an increase of 20% over the previous year; post-90s and post-80s travel orders accounted for 58%.
Hotel popularity remained flat year on year, and orders for mountain scenic spots increased dramatically
According to the Ctrip report, the popularity of domestic hotel and airline ticket searches increased slightly over the same period last year. According to data from Where to Go, as of April 10, the number of hotel reservations in popular cities during the May Day holiday increased 30% year-on-year, and the average hotel payment price decreased by 20%. According to Ctrip data, as of April 15, although the overall average price of domestic air tickets dropped slightly year-on-year, it increased by about 40% compared to the Qingming holiday this year. According to big data from Air Travel, as of April 16, during the “May 1st” holiday period, the number of domestic airline ticket reservations exceeded 2.2 million, an increase of nearly 62% over a week ago. Judging from the overall reservation situation, cities such as Beijing, Shanghai, Chongqing, Hangzhou, Nanjing, and Xi'an are popular tourist destinations. According to the Ctrip report, the popularity of concert and music festival searches increased more than tenfold year over year, and reservation orders for mountain scenic spots increased 29% year over year.
The outbound travel market is booming
According to the Ctrip report, the number of “May Day” outbound travelers increased by about 370% year on year; the popularity of outbound air ticket searches increased sharply by 56% year on year, and inbound travel reservation orders increased 130% year over year. In the first half of April, the number of overseas local guide orders on the Ctrip platform increased 60% year on year, and is expected to increase 90% year on year during the “May 1st” period. The total volume of outbound travel products during the “May 1st” holiday of Zhongxin Travel increased by 200% over the same period last year. According to Tongcheng travel data, Bangkok, Kuala Lumpur, Tokyo, Phuket, Singapore, Osaka, Seoul, Dubai, Ho Chi Minh City, and Chiang Mai are the most popular outbound travel destinations during the “May 1st” holiday.
Investment advice:
It is recommended to focus on Jinjiang Hotel, Huazhu Group-S, First Travel Hotel, and Junting Hotel, which are the core targets of the hotel, Songcheng Performing Arts, Tianmu Lake, Huangshan Tourism, Jiuhua Travel, and Mount Emei A, which have benefited from the boom in the tourism market, as well as Zhongxin Travel and Lingnan Holdings, which have benefited from the restoration of outbound travel.
Risk warning:
Consumption recovery fell short of expectations, macroeconomic fluctuations, etc.