The Zhitong Finance App learned that Reading Text Group (00772) rose by more than 5%. As of press release, it had risen 5.54% to HK$25.7, with a turnover of HK$48.553,800.

According to the news, BOC International previously stated that looking ahead, the bank expects online business revenue to stabilize month-on-month, with a slight drop of 2% throughout the year, mainly considering the strength of core payment platforms and the gradual easing of the impact of channel contraction. Reading's core IP business is expected to maintain its growth trend, with a year-on-year increase of 22%, mainly due to an increase in the number of copyright licenses and a strong production project pipeline. Mobile games such as “Battle for the Sky”/“Dafeng Fight More People” have already received editions. In addition, Shinih expects to broadcast 6-7 series plus 2-3 movies, and Shinih's net profit for the full year 2024 is 560 million yuan.

Furthermore, according to reports, Huayi Brothers and Reading Short Drama will collaborate to produce the male short drama “Hongtian Shenzun” (with men as the main audience). According to information, the drama will start filming in Hengdian/Guizhou at the end of April. According to other sources, Reading Text Group and “Bear and Rabbit Pictures” will cooperate to produce a short drama spin-off to celebrate the rest of the year. The company previously revealed in financial reports that it officially entered the boutique skit market in 2023 and released the “Short Drama Galaxy Incubation Plan”. Currently, several skits have sold over 10 million.