① Eleven movies are scheduled for May 1st, and the total box office (including pre-sale) has now exceeded 24.63 million yuan. Analysts say that the big box office is unlikely to surpass last year, and the total box office for the five-day holiday is likely to be between 1 and 1.3 billion dollars. ② This year's May Day movies covered various genres such as action, suspense, and comedy, and the 4 animated films became a major highlight. ③ New films such as Light Media, Wanda Film, and Chinese movies will “compete on the same stage.”
AFP, April 21 (Reporter Cui Ming) The “May Day” holiday is approaching, and the film market is booming again. A total of 11 movies have been scheduled for the May 1st edition, and the total box office (including pre-sale) of the series has exceeded 24.63 million yuan.
Analysts told the Financial Federation reporter that there were many May Day movies this year, covering various genres such as action, suspense, comedy, animation, and love, and the audience had more options to watch. Combined with current data, the total box office for the five-day holiday is likely to be between 1 billion and 1.3 billion yuan.
According to the Maw Eye Pro Edition, 11 movies have been scheduled for the May 1st edition this year, including “Xiao Qian” produced by Light Media (300251.SZ); “Peace and Riot Force”, which is the main investment and control of Wanda Film (002739.SZ); “No One Hot Pot Can Solve” produced by Tang De Film and Television (300426.SZ) and Baena (300291.SZ) participated in the production of “No One Hot Pot Can Solve”; “Spending Money at the End” with the participation of Maoyan Entertainment (01896.HK); Bona Pictures (00) 1330.SZ) Participated in the production of “The Pig Man Movie: Interstellar Action”; China “Spies Play House Code Name: White” and “Howl's Moving Castle” were released by the movie (600977.SH).
(The main May Day movies were compiled by the Financial Services Association reporter based on the Maogan Professional Edition)
Currently, the two Japanese animations “Howl's Moving Castle” and “Spies Play House Code Name: White”, the two live-action films “Peace and Riot Force”, and “The Siege of Kowloon Walled City” are currently very popular. Among them, “Howl's Moving Castle” led by nearly 600,000 “wanted to watch,” while “Peace and Riot Force” was followed by 510,000 “wanted to watch.”
Pre-sale of the May 1st movie has started. According to data from Cat's Eye Pro Edition, as of 13:00 today, “Peace and Riot Force” topped the list of 51st new movies with a box office of 7.28 million yuan, “Spy Play House Code: White” ranked second with 5.18 million yuan, and “Howl's Moving Castle” and “What No Hot Pot Can Solve” was third and fourth. The box office was 3.52 million yuan and 3.48 million yuan respectively.
There are many May Day movies this year, covering various genres such as action, suspense, comedy, animation, love, etc., and the audience has more options to watch. It is worth mentioning that the “competition on the same stage” of the 4 most popular animated films became the highlight of the May 1st series.
Zhang Tong, a senior analyst at the Cat's Eye Research Institute, told the Financial Federation that there were certain differences in the population of the May 1st movies. “Hal's Moving Castle” is a classic work by Hayao Miyazaki. It has the best audience base and the highest level of recognition. It is aimed at all ages, and is currently leading the May 1st movie that Cat's Eye wants to watch. Another Japanese anime, “Spies Play House: White,” is an anime IP that has been very popular around the world in the past year. Compared to fans, it is currently the youngest film with an audience portrayal of the May 1st series.”
Regarding the two domestic animated films, Zhang Tong believes that “Xiao Qian” has a good content base, but it is currently not very popular, and interested users are concentrated among young women. “Pig Man Movie: Interstellar Action” is an old brand on the parent-child animation circuit. Both the 2021 and 2023 movie versions were also selected for the May 1st period. The box office volume is relatively fixed, and it is mainly aimed at children.
Last year, the “most crowded in history” May Day, 17 movies released a box office record of 1,521 billion yuan, ranking third in the May Day box office in Chinese film history. Among them, the “Dark Horse” film “Life Is Unfamiliar” eventually counterattacked “The King of the Long Sky” to win the first prize.
According to data from Cat's Eye Pro Edition, as of 13:00 today, the total box office (including pre-sale) of May Day has exceeded 24.63 million yuan. Can this year's May 1st show stage a box-office “Strike Back” drama?
“The prerequisite for the film to strike back is that it has a good enough reputation. Currently, with the exception of “Howl's Moving Castle,” only “No One Hot Pot Can Solve” has been screened on a small scale, but the box office performance is average. The reputation of other films is unknown, so it is currently difficult to determine whether there can be a 'dark horse'.” Zhang Tong said that based on current data, the box-office is likely to be difficult to surpass last year, and the total box office for the five-day holiday is likely to be between 1 and 1.3 billion dollars.