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研报掘金|招商证券:理想L6上市拓宽家用SUV基本盘 维持“增持”评级

Research and Development | China Merchants Securities: Ideal L6 launches to broaden basic household SUV models to maintain “gain” rating

Gelonghui Finance ·  Apr 22 10:03
Gelonghui, April 22 | China Merchants Securities issued a report stating that Ideal L6 was officially listed. The final price was in line with the company's previous guideline range of 250,000 yuan to 300,000 yuan, but the listing benefits include direct down+optional installation+charging pile installation of up to 20,000 yuan, which is too intense. The price of Ideal L6 is 52,000 yuan lower than Ideal L7 with a similar configuration. Considering listing benefits, the actual cost performance ratio is evident. Compared with the previous MEGA and the new L series, the L6 pricing strategy is more in line with market demand, and the effect of boosting sales will be more obvious. It is expected that the ideal L6 will attract more young and small family users, and broaden the basic range of domestic SUVs by expanding the target user base. The bank maintained a target price of HK$191 for Hong Kong stocks and maintained an “overstock” rating. According to China Merchants Securities, after the release of L6, it will reduce the wait-and-see mood of potential customers. As L6 production capacity climbs, the company's subsequent production and marketing pace will return to normal. The bank believes that the company reserves the possibility of launching a more cost-effective version of the Air L6 in response to market competition. The current discount on the current 24 L7/L8/L9 terminals is very limited. I believe that the company still has enough room for price in exchange for volume to maintain sales momentum. The compounded annual growth rate of the company's non-GAAP net profit for the 2023-2026 fiscal year is expected to reach 37%.

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