Debon Securities released a research report on April 21 stating that Helen Zhe (300201.SZ) was given a buy rating. The main reasons for the rating include: 1) a sharp increase in both revenue and net profit; the new strategy sets the tone, and the prospects are promising; 2) the gross margin of core products is rising steadily; 3) the cost ratio is steadily declining, and profitability has increased dramatically; 4) the three-year strategy sets the tone for development. (Mainichi Keizai Shimbun)