On April 19, EST, P&G released its financial results for the third quarter of fiscal year 2024 ahead of the market. Although P&G's sales increased due to price increases, in Greater China, P&G's organic sales fell 10% year-on-year in the quarter, with sales of high-end skincare brand SK-II falling 30%. In its Q2 earnings report released in January of this year, P&G pointed out that due to issues such as weak markets and the unfavorable position of Japanese brands such as SK-II, its organic sales in Greater China fell 15%, and SK-II sales in China fell 34%. Although P&G says the situation is improving, the data shows that P&G is indeed still struggling with these factors. In the earnings conference call, senior P&G officials said that the top priority is to resume business growth in China and make every effort to accelerate SK-II's growth in China. “We only need to survive this period in China. Again, I think we're on the right track, but this will take time”. P&G CFO Andre Schulten stated, “We are seeing an improvement in the overall sales trend in Greater China month by month, but it is expected that it will take a quarter or two to resume growth.”