According to a report published by CITIC Securities, Anta Sports released operating data for the first quarter, and the turnover of Anta/FILA/other brands increased by 25% to 30%, respectively. The sales schedule is still progressing according to the company's plan, and the current inventory/discount situation of the company's brands has returned to a healthy level.

According to the bank, looking ahead to this year, the Anta brand has abundant product/marketing resources related to the Olympics and Owen, the FILA brand's retail indicators are healthy, and the strategic dividends of top brands/products/channels will continue to be released; Descente and Kolon have grasped their respective outdoor market segments to achieve high growth. The report expects each brand's sales performance to gradually improve in the next quarter and maintain a “buy” rating.

The bank believes that the pace of development of Anta is slow and gradually improving. The report maintains the company's earnings estimates for 2024 to 2026 at $4.26, 4.85 and 5.51, respectively, to give the company a 22 times price-earnings ratio forecast for 2024, corresponding to a target price of HK$103.