■Main activity results of Create Restaurants Holdings＜3387＞

1. Transition from “defense” to “attack” (opening new stores and strategic business type changes)

Investments aimed at “quality and quantity” were resumed, and new store openings (34 stores) and strategic business type changes (21 stores) *1 centered on core brands were implemented. The main breakdown of newly opened stores is 12 core brand stores, 5 outsourced golf course restaurants, 6 stores opened in collaboration with JA Zenno, 4 FC stores within the group, and 8 overseas stores. Also, regarding business type changes, they worked strategically, such as simultaneously changing the business categories of 4 stores, including 3 new business categories, at the consolidated food court “Marche du Metro” in Omotesando. Meanwhile, in order to pursue the uniqueness of the CR Group, they are actively taking on the challenge of developing a new business type after the core brand, and on 2024/3/20, they opened (pre-opened) a new business type “GOTTA” *2 through the “Exciting Project” centered on the Create Brand Lab.

*1 Changes in business categories that go beyond category boundaries are also included.

*2 New American Dinig is a 3-minute walk from Gotanda Station. The ceilings are high, and you can enjoy a sense of luxury like a hotel lounge in a relaxed, open atmosphere.

2. Comprehensive business alliance with JA Zenno

A comprehensive business alliance was concluded with JA Zenno on 2024/1/26. Both sides aim to expand sales and consumption of domestic agricultural and livestock products through the food and drink business and improve service provision at restaurants. JA Zenno has developed 47 restaurants, cafes, yakiniku stores, delicatessen stores, etc., starting with the “Minori Minoru” brand, and until now, it has promoted various initiatives regarding establishing a management system for restaurants and expanding the handling of domestic agricultural and livestock products in the food service industry, but it can be seen as a movement aimed at further strengthening partnerships. The main initiatives include (1) establishing a store management scheme through collaboration between the two companies, (2) procuring food from the JA Group and strengthening PR for domestic foodstuffs, and (3) mutual use of management resources (brands, networks, etc.), etc., and for the company, improvements in customer satisfaction can be expected through store operations with high investment efficiency utilizing the “Minori Minoru” brand and expanded handling of domestic agricultural and livestock products, while JA Zenno is also strengthening PR for domestic agricultural and livestock products It can be evaluated as having significant advantages.

(Written by FISCO Visiting Analyst Ikuo Shibata)