对于业绩变动的原因，元隆雅图归因于“IP+礼赠品+新媒体广告”主题全案营销到客户欢迎，促进了新的大客户的开拓和头部客户的收入增长，进而带动营销服务收入同比增长。同时礼赠品毛利率也有较明显的提升。① Yuanlong Yatu, which was once fueled by “Bingdun” and “Rong Bao,” expects net profit for the first quarter to reverse the year-on-year loss, achieving revenue of about 600 million yuan, an increase of about 46% over the previous year. ② In an environment where the marketing industry's budget is getting tighter, Yuanlong Yatu turned to the “entertainment industry” and developed artist IP and other collaborations with Lehua Entertainment. The subsidiary Wow Universe recently received the first round of 10 million strategic investments from Lehua Entertainment and Alibaba Pictures.
Financial Services Association, April 18 (Reporter Cui Ming) Yuanlong Yatu (002878.SZ), which was once fueled by “Ice Dun Dun” and “Rong Bao,” expects net profit for the first quarter to reverse year-on-year losses.
This evening, Yuanlong Yatu announced its results forecast for the first quarter of 2024. It is estimated to achieve net profit of 25 million yuan to 35 million yuan, reversing losses from the previous year, and a loss of 8.4518 million yuan in the same period last year. It is estimated that net profit after deduction will be 22.8 million yuan to 32.8 million yuan, and a loss of 9.613 million yuan for the same period last year.
As for the reason for the change in performance, Yuanlong Yatu attributed the full marketing of the “IP+ Gifts+New Media Advertisement” theme to customer popularity, which promoted the development of new major customers and revenue growth for leading customers, which in turn led to a year-on-year increase in marketing service revenue. At the same time, there has also been a significant increase in the gross margin of gifts.
Based on this, the company expects to achieve revenue of about 600 million yuan in the first quarter, an increase of about 46% over the previous year.
A CFA reporter noticed that Yuanlong Yatu's performance growth in the first quarter was also affected by the low base for the same period last year. In the first quarter of last year, the company experienced a difficult period of major customer market activity during the Spring Festival and where production and delivery basically stagnated, and its performance fell into loss. Therefore, we are vigorously promoting the “IP+ Gifts+New Media Advertisement” service, and this business has also become the core support for the company's performance last year.
According to information, Yuanlong Yatu's customers are mainly concentrated in the beauty, FMCG, Internet, mobile phones, banking, insurance, medicine and health industries. Since last year, the overall marketing budget of customers in the advertising industry has been tight, and the marketing industry has developed towards integration and content. In this context, Yuanlong Yatu began to look for another way out and join hands with the “top of the entertainment industry.”
In February of this year, Yuanlong Yatu officially announced a strategic partnership with Lehua Entertainment. The two sides will cooperate in IP derivatives development, sales channels, IP brand management, advertising and marketing, and metaverse digitalization based on artist cooperation.
Recently, Yuanlong Yatu also officially announced that its subsidiary, Wow Universe, received the first round of 10 million strategic investments from Lehua Entertainment and Alibaba Pictures. In addition to capital injection, Wow Universe will also launch business cooperation with the above two investors to expand diversified implementation scenarios in the entertainment industry through the WEB3 model combining virtual digital peripherals with physical and digital fan membership cards.
