Pacific released a research report on April 18, stating that it gave a buying rating to Announce Bird (002154.SZ). The main reasons for the rating include: 1) incident: the company recently released its 2023 annual report; 2) the multi-brand matrix drove overall growth, driving high revenue growth in 23; 3) channel division, direct management led growth, and e-commerce was under slight pressure; 4) channel structure changes & discount control led to an increase in gross margin, compounding the decline in cost rates, and a significant increase in profitability. (Mainichi Keizai Shimbun)
太平洋4月18日发布研报称，给予报喜鸟（002154.SZ）买入评级。评级理由主要包括：1）事件：近期公司发布2023年年报；2）多品牌矩阵驱动全面成长，带动23年收入高增；3）分渠道，直营引领增长，电商略承压；4）渠道结构变化&控折扣带动毛利率向上，叠加费用率下降，盈利能力提升明显。（每日经济新闻）
Pacific released a research report on April 18, stating that it gave a buying rating to Announce Bird (002154.SZ). The main reasons for the rating include: 1) incident: the company recently released its 2023 annual report; 2) the multi-brand matrix drove
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