Comcast Corporation (NASDAQ:CMCSA) launched a new brand of quality, low-cost internet, mobile, and streaming TV products that consumers can purchase month-to-month.

The brand – known as NOW – provides NOW Internet prepaid service and NOW Mobile, among others.

The NOW portfolio is poised to be particularly impactful for Americans looking for cost-effective connectivity.

The federal government recently announced that April is the last full month of the Affordable Connectivity Program (ACP) if it does not receive additional funding.

Also Read: Comcast's Market Valuation Does Not Reflect Fair Value For It's Significant Growth Portfolio: Analyst

NOW Internet and Mobile will provide customers enrolled in ACP with another option for affordable, reliable connectivity.

According to Benzinga Pro, CMCSA stock has gained over 1% in the past year. Investors can gain exposure to the stock via IShares U.S. Telecommunications ETF (BATS:IYZ) and Northern Lights Fund Trust III FPA Global Equity ETF (BATS:FPAG).

NOW Internet subscribers have the option to select from two prepaid plans: one offering 100 Mbps for $30 per month and another providing 200 Mbps for $45 monthly.

NOW Mobile will provide unlimited 5G data, talk and text for $25/line.

Comcast added that NOW Mobile is a new prepaid service that includes 5G data and access to more than 23 million WiFi hotspots, unlike any other provider in the prepaid category, it said in a press release.

NOW TV, available to Xfinity Internet subscribers, presents a streaming service comprising live and on-demand content from over 40 networks, over two dozen integrated FAST channels, and Peacock Premium, all for $20 per month.

NOW WiFi Pass gives customers unlimited access to more than 23 million Xfinity WiFi hotspots for $20 for 30 days.

The company said that the brand has all-in pricing and no contracts or credit checks.

Price Action: CMCSA shares are trading higher by 0.64% to $39.24 premarket on the last check Thursday.

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