The Zhitong Finance App learned that sporting goods stocks had the highest gains. As of press release, Anta Sports (02020) rose 4.41% to HK$85.2; Pou Sheng International (03813) rose 3.28% to HK$0.63; Taobo (06110) rose 3.16% to HK$5.23; and Tep International (01368) rose 1.83% to HK$4.45.

Shen Wan Hongyuan pointed out that the popularity of outdoor travel continues, driving consumption of outdoor sportswear, equipment, etc. At the same time, the K-type recovery trend is obvious, and the growth rate of second-tier brands is higher than that of first-tier brands. The year 24 is the year of the Olympics, and it is expected that it will continue to catalyze the sports sector. The 24Q1 retail sales of the Anta/FILA/Li Ning/Teb/ 361 degree brand are expected to increase by about 10% year-on-year in the number of units/drop to a flat, high units/low double digit increase.

Shanxi Securities, on the other hand, pointed out that with 2024Q1, sports and entertainment products companies had a year-on-year increase of 14.2%. The growth rate was superior to other optional consumer categories, fully demonstrating the resilience of sports demand. From the perspective of brand companies, it is expected to position the mass sports consumer market as the leading industry with 361 degree retail sales performance. I will continue to recommend Hong Kong sportswear companies 361 Degrees, Bosideng, Anta Sports, and Li Ning.