Posted on April 18,$EAST BUY (01797.HK)$It rebounded by more than 4% in the afternoon. As of press release, it rose 4.08% to HK$16.34, with a turnover of HK$150 million.

According to the news, the fact that Huihui and New Oriental overlapped their live broadcast schedule once again caused a public opinion incident. Shen Wan Hongyuan Hong Kong pointed out that there is a big difference between the New Oriental cultural tourism business and the Oriental Selected Regional Special Business, which does not affect their respective sales activities. Oriental Selection's live streaming sales did not decline due to public opinion events, showing strong sales resilience.

The bank believes that the company's live streaming sales model, where content is king, has increased the stickiness of fans. As the company's self-operated product promotion and multi-anchor model continues to advance, its sales revenue growth has room for long-term growth. Stock price adjustments are more in response to market concerns about the stability of the company's operations. The bank believes that the leading anchor, who is the company's core asset, has received the company's equity and option incentives to become company partners, and its stability is not worth worrying about.