What is the strategy for branding in a fragmented market? Was the topic Wednesday at the Benzinga Cannabis Capital Conference in Florida, which got things heated up.

"Regulations are critical, in some markets, there are potency caps, in Pennsylvania you can ́t sell an edible, so today that's not a market we can win with our brands... It ́s just a f—ed-up situation for all of us"saidHoward Schacter, chief commercial officer for MariMed (OTC:MRMD). "We are farmers, retails, co-packers, its insanity every day".

As it turns out disparity of products across states can...