McDonald's, DDB Sydney and adam&eveDDB partner with OMD and Snapchat for Australian-first Big Mac activation
NEW YORK, April 17, 2024 /PRNewswire/ -- McDonald's Australia, DDB Sydney, adam&eveDDB & OMD unveiled the full, integrated 'The Original Mouthful' campaign for the iconic Big Mac, following the revival of one of the world's oldest burger chants earlier this month with a TV and out-of-home campaign.