Glonghui, April 16 | Jeffrey said that Sa Sa Sa International's sales for the 2024 fiscal year are in line with this forecast. Hong Kong sales fell 6% below expectations, but were offset by better performance in other markets. Jefferies believes that part of Hong Kong's fourth quarter results fell short of expectations because the base for the same period last year was higher and the normalization after Covid-19 was earlier than expected. Furthermore, changes in the consumption patterns of Hong Kong residents have also played a role. Overall sales of Sa Sa Sa International fell 4% to HK$1 billion. Hong Kong and Macau sales fell 7.7% to HK$801 million, mainly due to the high base effect and consumption of Hong Kong people moving north. Additionally, benefiting from high growth in online sales, mainland sales increased by 18.2%, returning to 60.5% of 2019 levels. The bank's target price for Sa Sa Sa International is HK$2, and the rating is “Buy”.