Recently, Zhou Heiya, a leading brand in the marinated food industry, reached an unprecedented cross-border cooperation with Terracotta Army, known as the “Eighth Miracle of the World”. This innovative initiative not only pioneered joint cooperation in the marinated food industry, but also stood out in many cross-border food collaborations in 2024, becoming the most topical and influential joint case.
With this collaboration, Zhou Heiya dug deeper into the cultural connotations behind the terracotta warriors and horses, and perfectly combined this thousand-year-old civilization with modern cuisine. Co-branded marinated products not only inherit Zhou Heiya's consistent mellow taste and unique flavor, but also cleverly incorporate elements of terracotta into the packaging design, making each product as if it were a piece of art with a rich cultural heritage. Under this joint name, Zhou Heiya inherits the Terracotta Warriors and Horses look and has a “crazy school at work” card; there are DIY stickers suitable for computers, notebooks, and desks of students and office workers. This limited-edition joint design comes from the look of terracotta warriors and horses, solidifies the vicissitudes of a thousand years of history, and reveals a lifelike, gaze like a torch, and a smile on the corners of the mouth. This is a masterpiece of sculptural art. It's like traveling through a tunnel of time and space, bringing people back to the time when heroes were born, dreaming back to the Qin era, recreating the loyalty, bravery, and determination of ancient generals. You can also feel the richness and depth of ancient culture.
Haru and Jingming, let's make it
Ready to leave work, let me cook shrimp
In addition to culture and creativity, in order for visitors to feel the charm of this cross-border cooperation more intuitively, it is expected that from late April to May, Zhou Heiya will fully launch marinated products such as classic duck necks, duck wings and duck claws, classic shrimp balls, and classic chicken claws to visitors to experience the charm of traditional marinating processes and pay tribute to the classics.
Feast on the palate to pay tribute to the classics
Food and strength coexist. In 2023, Zhou Heiya participated in the “2023 Chinese Consumer Favorite Marinade Brand” selection campaign initiated by China Food News through data analysis, online voting, field surveys, etc., and finally ranked first with 4,630 votes. This is undoubtedly the majority of consumers' affirmation of Zhou Heiya's quality and reputation. As one of the listed marinated food companies, Zhou Heiya successfully combined traditional techniques with modern craftsmanship to create unique products. In addition, at the 5th iSee Global Food Innovation Awards ceremony, Zhou Heiya stood out from 321 brands and 842 products with her brand and product strength, was a strong shortlisted, and won 7 awards in one fell swoop.
Have fun eating and having fun. Zhou Heiya and Terracotta Warriors were co-branded for the first time. From now on, Zhou Heiya's official self-media will launch the “'Wild Spokesman' for Duck Duck X New Friend CP on the Internet” campaign to win a single card.
The basic attitude of rectifying the post-00s workplace: let me fly
This cross-border collaboration between Zhou Heiya and Terracotta Warriors not only brought an unforgettable taste and visual feast to visitors visiting Xi'an during the May 1st period, but also gave people a deeper understanding of the charm of the Qin dynasty culture and braised cuisine through the combination of culture and cuisine. This innovative cooperation model has also brought new development ideas to the braised food industry, showing the limitless possibilities for cross-border cooperation.
In the future, Zhou Heiya will continue to explore more cultural cross-border cooperation and bring more surprises and experiences to consumers through continuous innovation and breakthroughs. In recent years, Zhou Heiya has made continuous progress in inheritance and innovation, injecting more vitality and innovative spirit into the marinated food industry and bringing consumers more deliciousness and culture.