Glonghui, April 16 | Tmall today announced store opening data for the first quarter of 2024: the number of new merchants increased 60% year over year, and the world's biggest brands and up-and-coming brands are entering Tmall at an accelerated pace. Among them, sports and outdoor activities, smart homes, health care, exquisite pet care, trendy clothing, fine skin care, etc. became popular tracks this year, and the number of new businesses increased 100% year over year. Tmall is the preferred location for brand management and business creation. In the first quarter, a large number of “top players” emerged among new entrants. The turnover of new businesses increased 150% compared to last year. Within three months of opening the store, there were more than 200 new businesses with sales exceeding one million. Looking at Tmall store openings in the first quarter by region, Guangdong, Zhejiang, Henan, Shanxi, Yunnan, and Shandong became popular regions for new merchants. In addition to continuing to lead the traditional “free shipping zones” of Jiangsu, Zhejiang, Shanghai, and the Pearl River Delta, brands from Shanxi, Yunnan, Shandong and other provinces have shown vitality in innovation and entrepreneurship, ranking among the “top eight”.