Guohai Securities released a research report on April 15 stating that it gave Sophia (002572.SZ) an increase in holdings rating. The main reasons for the rating include: 1) wooden door revenue continues to grow, and the wardrobe category is steadily improving; 2) adhering to the “omni-channel” strategy and introducing traffic through multiple channels; 3) the multi-brand strategy continues to cover the market, and the whole category is steadily increasing customer unit prices; 4) the effect of “improving quality and efficiency” is obvious, and cost control is meticulous. 1. (Mainichi Keizai Shimbun)