Gelonghui, April 11, 丨 Gui Faxiang (002820.SZ) disclosed the investor relations activity record sheet, in 2024, the company plans to open 5 new direct-run stores, including 3 in the Tianjin market and 1 brand flagship store each in Beijing and Shanghai to enhance brand awareness. At the same time, it plans to renovate 13 old stores and refurbish the store's appearance. For example, the recently opened bakery experience store with the theme of “osmanthus” in a shopping complex is a new experiment for the company, hoping to bring consumers a different sense of experience. It also includes improving and strengthening the business ability and service level of store staff, developing store applets to increase membership activities, and enhance customer satisfaction. In terms of distribution channels, the company focuses on developing foreign port dealers, developing the North China region with Beijing as the center and the East China region with Shanghai as the center. This year, it will expand the development of specialty gift stores, convenience stores, and general supermarkets in the Beijing-Tianjin-Hebei and East China regions.