SHENZHEN, April 10, 2024/PRNewswire/ -- This year's government work report suggests “adapting to the development trend of new urbanization and changes in the supply and demand relationship in the real estate market, and accelerate the construction of a new model of real estate development.” From initial “exploration” to promoting a “smooth transition” between old and new models, to “speeding up construction”, the content of the new real estate development model has gradually become clear.

The real estate industry is still undergoing deep adjustments. How can we break away from the old model and transform and develop from an extensive development model that pursues speed and quantity to a new model of high-quality development? Meeting the needs of the masses for a better living and providing “good houses” for the market has become the direction for major housing enterprises to actively plan their layout.

What is a good house?

Faced with this issue, every housing enterprise will have its own thoughts, while OCT has its own solution. As early as 2022, OCT proposed a new “one, two wings and three functions” real estate business development model, that is, with real estate development as the “main body”, cultural tourism projects organically composed of real estate development projects, and pan-real estate businesses related to commercial, hotel, property management, etc. formed around the real estate development business as “two wings” to focus on promoting the integrated development of the “three functions” of investment, operation, and service.

Good quality, good facilities, and good service are a “good house” flowing in OCT's DNA, and the proposal for a new development model of “one, two wings and three functions” clearly defines the proposition of “good house” as the foundation for the main real estate business in OCT.

Good quality: ingenuity creates classic product strength

OCT is one of the earliest real estate development companies in China. It was the first to introduce standard systems such as green buildings and sponge cities in the industry. OCT has always insisted on building high-quality products as its core competitiveness, especially in terms of high-end housing, and has built a number of benchmark projects in the industry, and has gained a good reputation in the market. In 2001, Portofino's first phase of Swan Castle was very popular, and it was rated as the “Chinese Famous Brand” of that year; on the day Portofino Pure Waterfront opened in 2002, it set a sales record of 150 million yuan. Projects such as Pure Waterfront and Swan Fort once became representatives of “quality housing” in the history of real estate industry development.

Continuous innovation to meet diverse needs

Guided by the concept of a “quality lifestyle creator”, OCT focuses on creating products that combine characteristic culture and quality of life, gradually improving the product sequence, extending from high-end urban products “fortress” and “shore” to “mountain”, “joy” rich in human and natural connotations. OCT continues to meet the diverse needs of the market for quality, cost performance, culture and lifestyle.

On March 23, the Chengdu Overseas Chinese Town • Xichengli Project was launched. The project carried the connotations of OCT's “Li Xian” products that emphasized the mentality and style of living in the neighborhood and mediocre, and also highlighted its own characteristics in terms of apartment type and architecture. The project built a 129-square-meter all-purpose four-bedroom, following the design concept of “not a fleeting fashion, a classic and timeless suit”. Through groundbreaking designs such as LDKB's spacious lobby, ultra-panoramic floor-to-ceiling windows, and Dajin Shenxuan open bedroom, the project focused on the needs of families throughout the life cycle, and returned product power to the details to create a dream home; the façade was mainly colored in beige and gray, using large floor-to-ceiling glass facades, and the roof used high-cost L-shaped folding panels. The project is based on Shudu culture, with a floor area ratio of 2.0. One-fifth of the land is architecture, while the remaining four-fifths are reserved for the landscape. By building an “one ring, two axes, and six houses” unbounded interactive gardens, quality of life is integrated with natural ecology. On the day of opening of Chengdu's OCT Xichengli, the sales amount exceeded 300 million. For the Chengdu property market, which is still preparing for Xiaoyangchun, the project was the first to set off a wave of enthusiasm.

Starting with the Oriental Garden Villa Area in 1989, to the Portofino Pure Waterfront Series, the Swan Lake New Swan Castle Series, and Xinxi, Shenzhen's only sea-screen luxury house project surrounded by the sea on three sides, to the replication of pure waterfront and swan castles in Nanjing, Wuhan, Xi'an, Chengdu, etc., to the innovation of Suhe Bay in Huaqiao City, Shanghai, OCT went from initially focusing on the type and environment to focusing on the overall value of the product, including supporting elements such as supporting facilities, landscape, and theme concepts. High-end cultural and artistic resources, a quality lifestyle that exports an international perspective, continues Improve product strength.

As the real estate industry leaves the high growth model and enters a new stage of development to compete for product power, high-quality products will show greater resilience.

Good package: create a “home” that exceeds expectations

As the new development model accelerates, in order to achieve sustainable and high-quality development and solve the problem of “good houses”, in addition to the quality of the house itself, residential facilities, property services, green intelligence, etc. will all become important reference indicators for buyers. As an established housing enterprise with experience in “Yingcheng” and “city building”, OCT will receive a new round of development opportunities. OCT has built a block system and open urban area through comprehensive urban development, and has created a number of products that have the ability to replicate and can continue to gain a foothold in the market.

OCT reconstructs the concept of “home”

Taking the headquarters city of Shenzhen OCT as an example, OCT has developed and built a block-style, open comprehensive urban area integrating functions such as tourism, culture, ecology, housing, urban entertainment, creative industries, commercial offices, hotel clusters, and supporting facilities. It has received many awards including the first batch of national 5A tourist attractions, fully demonstrating OCT's “building a city in a garden” concept. People often use “good shopping” and “comfort” to describe the feeling of living in OCT. To a certain extent, OCT has restructured the concept of “home.”

In 2002, with the expansion of OCT's footsteps, the innovative development model of integrated development and comprehensive operation and the development concept of “building a city in a garden” went from Shenzhen to the whole country, creating a number of classic projects. With the cultural tourism industry as the core, the Yangyang Overseas Chinese Town is complemented by systematic development of themed commercial, creative culture, entertainment, education, and sports industries to develop regional industrial clusters and create a model for a livable city. Foshan Shunde Happy Coast PLUS is OCT's first large-scale innovative and open cultural tourism integrated project in the Greater Bay Area. It integrates commercial districts, theme parks, cultural experiences and ecological wetlands to create an integrated product of “culture+tourism+entertainment+business+residence+ecology”.

Strong “support” drives the popularity of the project

Recently, the “Wuhan Hongfang | Yunan” and “Chengdu OCT • Xichengli” project launched by OCT inherits the genes of OCT's “Yingcheng” and “City-Building”, and continues to work hard for a more convenient community and better living facilities.

With good quality and high-quality facilities, the OCT Wuhan Hongfang Project has always had a good appeal, ranking in the top 20 residential sales units in Wuhan for two consecutive years. Wuhan Hongfang | The opening of the Yun'an Bungalow model room has once again become one of the most watched projects in the Wuhan market. Honggang City Primary School Honggang Third Street Campus, WISCO No. 3 Middle School Middle School, ecologically surrounded by first-line river views and Qingshan Jiangtan Park, 223,000 square meters of Red House Cultural Tourism flagship store, and 26,000 square meters of Xiyueli Shopping Street. The high-quality support made the Wuhan Hongfang project a “hexagonal warrior”. The project's brand strength was further confirmed. The Chengdu Overseas Chinese Town • Xichengli Project is located at TOD, Jinzhou Road, the Guobin section of Jinniu District, Chengdu. Apart from the surrounding medical facilities being fully equipped and surrounded by cultural and sports centers, lifestyle and commerce, community parks, etc., the planning concept of the project “leaving 80% of the land to nature” is particularly remarkable.

Good service: take care of a beautiful life with sincerity

A good house needs to be matched with good service so that the owners can truly enjoy a quality of life. Along with the growth and development of the real estate business, the OCT property system was gradually formed. After more than 30 years of development, OCT has established the “6W3H3A” standardized management system for property business, and has won honors such as “China's Top 100 Property Service Enterprises”, “China's Top 100 Property Service Enterprises with Comprehensive Strength” and “2023 China's Top 100 Property Service Enterprises”. The property service concept of “Quality OCT Servicing Tens of Millions” has been recognized by residents, developers and the industry.

“Property+ “Make life more convenient

As people's pursuit of quality of life continues to rise, demand for property services is also showing a diversified trend. Around “Property +”, OCT has used the opportunity to launch three value-added services: community living services, asset operation services, and platform operation services, to create a one-stop community and enterprise digital e-commerce platform for the overseas market, relying on the laundry service brand “Orange Heart Wash” and the real estate brokerage brand “Orange Heart Neighbors” to further explore the growth space for property services and community service businesses. In addition, OCT is exploring various new business groups such as the “property service+community pension” model to unblock online and offline service scenarios to provide people with a full range of solutions to their living needs.

In addition, OCT Property has empowered community services through technology, launched the “OCT Smart City Management Platform”, and was selected as one of the top 100 digital innovation achievements competition in the first “Red Shulin Cup” digital innovation achievements competition. Relying on digital twins, the platform realizes three-dimensional panoramic presentation of urban areas, comprehensive situation perception and control, remote emergency command and dispatch, and data fusion analysis through data global identification, status perception, real-time data analysis, etc., to provide management decision support for optimizing the urban service process system, and realize the transformation of the new smart city management model from “governance” to “intelligence”.

All-round business format, all-weather property service

In recent years, OCT has continuously broadened the breadth of property management and operation services, from residential property services for high-quality community spaces, to property services such as business travel spaces, apartments, complexes, office buildings, tourist resorts, etc., to street operation services and public property services in urban spaces. Currently, it has formed a market competitiveness centered on the operation and service capabilities of the three major spaces of “community, business travel, and city”. Since 2023, OCT Service Company, a property service platform owned by OCT, has added market-based expansion, involving industrial parks, schools, hospitals and other utilities. OCT properties already have a full range of business formats, all-weather property service capabilities, and the ability to supply diversified value-added services.

Actively responding and promoting management changes and process re-engineering is OCT's positive strategy to deal with the adjustment of supply and demand relationships and new social development dynamics. The real estate sector is more reflected in optimizing the management structure, improving the operation system, and comprehensively enhancing the specialized capabilities of real estate project development.

The future,”estateswaresFocus on improving planning and design capabilities, work hard to build a good house. We must insist on putting standards first, and raise construction standards for residential products, starting with aspects such as apartment type, floor height, intelligence, green, and barrier-free access.” Zhang Zhengao, chairman of OCT Group, said,”Through 'standardizing+ Customization'form'1+X'Product innovation systemTo promote product innovation for different market segments in an integrated manner, so that consumers can live healthily, conveniently, and at a low cost.In line with market needs andEnterprise pre-emptionperiod.”