Source: Wall Street News
Prior to Zhiji Auto's apology, a Xiaomi Auto spokesperson posted three consecutive microblogs warning Zhizhi, saying that the new L6 car mislabeled the key parameters of the benchmark Xiaomi SU7 Max, causing extremely serious negative effects. He requested public clarification and an official public apology. Otherwise, Xiaomi would use legal weapons to protect its rights and interests.
in$XIAOMI-W (01810.HK)$After Auto repeatedly warned that it would take legal action to “lower” the SU7 due to misinformation posted on its new car, Zhiji Auto officially publicly apologized.
In the early morning of Tuesday, April 9, Zhiji Auto posted an official letter of apology on its official Weibo with the company's PR department's official seal, clarifying the erroneous labeling provided when bidding for the new Xiaomi SU7 at the Zhiji New Car Press Conference, and publicly apologized to Xiaomi.
The letter of apology reads:
During the “Beyond All Desire” Zhiji L6 Super Smart Car press conference, during the presentation of the product power of the Xiaomi SU7, which was recently hotly discussed in the same class, a key parameter was mislabeled due to an omission in the team's content review. The clarification was as follows:
The front and rear motors of the Xiaomi SU7 Max version all use SiC silicon carbide modules, which are consistent with the technology used in the Zhiji L6, and are all top technical standards in the industry.
Xiaomi Auto and its product SU7 are our esteemed competitors! We apologize for the negative impact on Xiaomi cars due to omissions in internal audits, and sincerely apologize to all fans and users!
On Monday evening, Zhiji Auto announced the L6. All of its models are equipped with a “Dragon Dragon” digital chassis and smart four-wheel steering system. All models are equipped with standard lidar+Nvidia Orin X chip+Qualcomm Snapdragon 8295 chip. Acceleration from zero to 100 kilometers only takes 2.74 seconds. Equipped with a quasi-900V ultra-fast charging “light year” solid-state battery, the CLTC has a battery life of over 1,000 kilometers. The L6 pre-sale price ranges from 230,000 to 330,000 yuan, and pre-orders officially open on Monday.
At the new car press conference, Zhiji Auto said that the Xiaomi SU7 Max version uses an electric drive with a silicon carbide module at the front and rear IGBT, while the Zhimi L6 uses a front and rear dual silicon carbide electric drive.
Since then, Xiaomi Auto Product Manager Pan Xiaowen said that the entire Xiaomi SU7 series is silicon carbide. Not only are the front and rear electric drives all silicon carbide, but even the compressors in vehicle chargers (OBC) and thermal management systems use silicon carbide. She urged Zhiji to immediately publicly clarify and formally apologize to the public for being misled by it.
A Xiaomi spokesperson posted three tweets in a row to solemnly warn Zhiji Auto.
A Xiaomi spokesperson first issued a statement stating that the front and rear motors of the Xiaomi SU7 Max are silicon carbide. This ensures the excellent performance and battery life of the Xiaomi SU7 Max. As a holding subsidiary of SAIC Motor Group, Zhiji can actually make such mistakes, and a large number of netizens have publicly warned Zhiji about this mistake, yet Zhiji has not corrected it.
The statement said that the behavior of Zhiji cannot match SAIC Motor's reputation as a leading company in the Chinese automobile industry, nor can Xiaomi understand it as a peer. Xiaomi strongly opposes misleading rumors and smears. It has completed evidence collection and is ready to use legal weapons to protect its legitimate rights and interests. At the end of the statement, Xiaomi urged Zhiji to immediately publicly clarify and formally apologize to the public for being misled by it.
Immediately after that, a Xiaomi spokesperson retweeted the above statement on Weibo, saying that Xiaomi does not accept unofficial apologies that are understated by individuals, and once again urged Zhiji to immediately make public clarifications and formally apologize to the public for being misled by it.
Afterwards, a Xiaomi spokesperson issued a third warning, which was also an “ultimatum.”
Article 3: Weibo said that there is a limit to Xiaomi's tolerance for the recent repeated harassment and discrediting of Zhiji Auto. Xiaomi firmly believes that the unreasonable, illegal, and undecent behavior of Zhiji is completely inconsistent with SAIC Motor's corporate culture, values, and industry status, and is also not in line with the historical trend of unified development of new energy vehicles in China.
Third Weibo also wrote that Xiaomi will no longer respond to the above behavior of Zhiji Auto. If it does not receive an official public apology from Zhiji, Xiaomi will use legal weapons to protect its rights and interests. This is the last time that Xiaomi urges Zhiji to make an official apology immediately.
editor/tolk