P.F. Flyers Announces Brand Refresh With Expanded Distribution and Partnership With Fashion Retailer, REVOLVE
P.F. Flyers Announces Brand Refresh With Expanded Distribution and Partnership With Fashion Retailer, REVOLVE
To celebrate the new partnership, P.F. Flyers will be the official sneaker of REVOLVE Festival and will debut the Desert Adventure collection to be sold exclusively online at REVOLVE.com
为了庆祝新的合作伙伴关系，P.F. Flyers将成为REVOLVE音乐节的官方运动鞋，并将首次推出沙漠冒险系列，该系列将在REVOLVE.com上独家在线销售
BOSTON, April 8, 2024 /PRNewswire/ -- P.F. Flyers announces a brand refresh which kicks off with a partnership on REVOLVE.com, marking a significant step in P.F. Flyer's expansion beyond DTC and into wholesale distribution. In celebration of merging the legacy of the brand with the next phase of P.F. Flyers, the Desert Adventure collection will be sold exclusively on REVOLVE starting today. Taking its audience on a desert adventure of their own, P.F. Flyers will also be the official sneaker of REVOLVE Festival, taking place in Palm Springs on April 12-13.
波士顿，2024 年 4 月 8 日 /PRNewswire/ — P.F. Flyers 宣布品牌更新以REVOLVE.com的合作拉开序幕，这标志着P.F. Flyer向DTC以外扩展到批发分销领域迈出了重要一步。为了庆祝将该品牌的传统与下一阶段的P.F. Flyers融为一体， 沙漠探险 该系列将从今天开始在 REVOLVE 上独家发售。P.F. Flyers还将成为4月12日至13日在棕榈泉举行的REVOLVE音乐节的官方运动鞋，带领观众踏上自己的沙漠冒险之旅。
"I'm excited for the brand to partner with REVOLVE to expand its footprint not only in the retail space, but in key moments including festival culture as well," said Lisa Lewis, Chief Marketing Officer at P.F. Flyers. "We will also be debuting a new desert-inspired collection on REVOLVE to kick off the partnership, which pays homage to the P.F. Flyers classics that people have come to know and love, but adds a modern twist on the design."
P.F. Flyers首席营销官丽莎·刘易斯表示：“我很高兴该品牌能与REVOLVE合作，不仅在零售领域，而且在包括节日文化在内的关键时刻扩大其足迹。”“我们还将在REVOLVE上推出一个以沙漠为灵感的新系列，以拉开合作的序幕，该系列向人们了解和喜爱的P.F. Flyers经典作品致敬，但为设计增添了现代气息。”
Heritage and design have always been at the forefront of P.F. Flyers' offerings, and that is no different with the debut of the "Desert Adventure" collection, the first shoppable styles on REVOLVE. Featuring hi and low designs, "The Center Hi" is a classic reborn from 1944, and "The Center Lo" is a streamlined version of the world's most iconic basketball sneakers.
传承和设计一直是P.F. Flyers产品的重中之重，随着 “沙漠探险” 系列的首次亮相，这也是REVOLVE上首批可购买的款式。“The Center Hi” 采用高低帮设计，是1944年重生的经典款式，而 “The Center Lo” 则是世界上最具标志性的篮球运动鞋的流线型版本。
Combining vintage baseball and basketball inspirations with contemporary craftsmanship, these sneakers feature a desert-washed canvas in hues of sand, clay, and gravel, offering a sun-faded look from the first wear. These two new offerings are designed to fly free and thrive under the sun, so they are the perfect pick whether navigating city streets or sandy dunes.
这款运动鞋将复古棒球和篮球的灵感与现代工艺相结合，采用沙漠水洗帆布，色调为沙子、粘土和砾石，从第一次穿起就呈现出阳光褪色的外观。这两款新产品旨在自由飞行，在阳光下茁壮成长，因此无论是在城市街道还是沙丘上航行，它们都是完美的选择。
The partnership and collection is the starting point of many exciting new offerings P.F. Flyers plans to roll out over the next year, as the brand remains committed to delivering the most comfortable canvas shoe on the market.
P.F. Flyers计划在明年推出的许多激动人心的新产品，其合作伙伴关系和系列是起点，因为该品牌仍致力于提供市场上最舒适的帆布鞋。
The "Desert Adventure" collection will be available on REVOLVE.com starting on April 8th and pfflyers.com starting on Earth Day (April 22nd) while supplies last, starting at $70.
“沙漠探险” 系列将在上线 REVOLVE.com 从 4 月 8 日开始 pflyers.com 从世界地球日（4月22日）开始，售完即止，起价为70美元。
About P.F. Flyers
P.F. Flyers is an American lifestyle shoe brand owned by Kassia Davis. Founded in 1937 by B.F. Goodrich, it is one of the original American sneaker brands. We believe in giving everyone the confidence to fly and are on a mission to design the world's most comfortable canvas shoes. We want you to look, feel, play, and perform at your best. We're all meant to fly.
关于 P.F. Flyers
P.F. Flyers 是美国生活方式鞋履品牌，由卡西亚·戴维斯拥有。它由 B.F. Goodrich 于 1937 年创立，是美国最初的运动鞋品牌之一。我们相信让每个人都有飞行的信心，我们的使命是设计世界上最舒适的帆布鞋。我们希望你的外观、感受、玩耍和表现都处于最佳状态。我们都注定要飞。
About Revolve Group
Revolve Group (RVLV) is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering of apparel, footwear, accessories, and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and hundreds of emerging, established, and owned brands.
Revolve Group
Revolve Group（RVLV）是面向千禧一代和Z世代消费者的下一代时装零售商。作为值得信赖的优质生活方式品牌，也是探索和灵感的首选在线来源，我们通过丰富而精心策划的服装、鞋类、配饰和美容款式提供引人入胜的客户体验。我们的动态平台连接了一个由数百万消费者、数千名全球时尚影响者以及数百个新兴、知名和自有品牌组成的深度参与的社区。
We were founded in 2003 by our co-CEOs, Michael Mente and Mike Karanikolas. We sell merchandise through two complementary segments, REVOLVE and FWRD, that leverage one platform. Through REVOLVE, we offer an assortment of premium apparel and footwear, accessories, and beauty products from emerging established and owned brands. Through FWRD, we offer a highly curated assortment of iconic and emerging luxury brands. For more information, visit .
我们由我们的联合首席执行官迈克尔·门特和迈克·卡拉尼科拉斯于 2003 年创立。我们通过两个互补的细分市场销售商品，即利用一个平台，即REVOLVE和FWRD。通过 REVOLVE，我们提供来自新兴知名和自有品牌的各种优质服装和鞋类、配饰和美容产品。通过FWRD，我们提供精心策划的标志性和新兴奢侈品牌。欲了解更多信息，请访问 。
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译文内容由第三方软件翻译。