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ハウテレビジョン Research Memo(6):独自のポジショニングを確立して高収益率を実現

How Television Research Memo (6): Establishing Unique Positioning to Achieve High Profit Rates

Fisco Japan ·  Apr 8 14:06

■How Television <7064> Business Overview

4. Risk Factors and Profit Characteristics

In human resources business-related markets (temporary staffing and placement services, job hunting/job change services, manufacturing contracts, etc.), changes in employment conditions due to economic fluctuations, competition, legal regulations, etc. are generally risk factors affecting earnings. Since companies are willing to recruit excellent human resources, not only is the market size large in human resources business-related matters, but it is also expected as a growth market. However, there are many competitors even if it is limited to job hunting/job change/recruitment services.

In response to such a business environment, the company has established its positioning as a recruitment media with strong uniqueness and high added value by specializing in high-class students, young working adults, and high-class enterprises, and clarifying differences from general job hunting/job change/recruitment service companies. The desire to recruit high-class companies seeking high-class human resources is strong even in situations of economic deterioration, and there is an advantage that there is little competition in the high-class field. Also, it is a virtuous cycle user stock type platform that is continuously used from flow type new graduate services to stock type mid-career services, and the fact that the amount of advertising costs and sales promotion costs is overwhelmingly small compared to general human resources service companies is also an advantage. High profit rates have been achieved due to such competitive advantages and profit characteristics.

(Author: FISCO Visiting Analyst Masashi Mizuta Exhibition)

The translation is provided by third-party software.


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