■How Television ＜7064＞ Business Overview
2. Features and strengths
(1) Unique positioning specialized for high class
Members are mainly targeted at young high-class students aiming to become global professionals (difficult college students who are highly challenge-oriented in the new graduate service “foreign-funded job hunting dot com”, and young working adults with a high career advancement orientation in the mid-career service “Liiga”). Recruiting companies that become customers are foreign-affiliated companies and major domestic companies that are seen as having a high level of difficulty in joining the company, such as consulting firms and major financial institutions. The differences from general job hunting/job change/recruitment service companies are clarified by using unique positioning that specializes in high class as a characteristic and strength.
(2) Member attributes
As of the end of March 2023, difficult universities such as the University of Tokyo account for about 70% of the distribution of new graduate service “foreign job hunting dot com” members by university, and the composition ratio of science students is on an upward trend in the science/humanities composition ratio of top university members. Also, consultants, financial professionals, planning/marketing positions, and sales positions are the main forces in the distribution of mid-career service “Liiga” members by job type. The composition ratio of science positions such as manufacturing engineers and IT engineers remains less than 10%, but since occupations called sales engineers are also included in consultants and sales positions, etc., it is estimated that the actual composition ratio of science positions is higher than this figure. Furthermore, if you look at the distribution of mid-career service members by annual income, annual income of 6 million yen or more accounts for about 60%, it can be seen that it is a service for high-class users.
(3) User-stock platform with a virtuous cycle
Due to its unique customer attraction engine and user retention mechanism, it is a user stock type platform with a virtuous cycle of accumulation and continuous use in an active form, from flow-type new graduate services to stock type mid-career services. Since the new graduate service “foreign-funded job hunting dot com” and the mid-career service “Liiga” are linked as career platforms, members (college students) of the new graduate service “foreign-funded job hunting dot com” temporarily unsubscribe when they finish job hunting and graduate and get a job, but even after they have withdrawn, they often transition to members (working adults) of the mid-career service “Liiga” with the aim of further career advancement and continue to use it. Furthermore, awareness of people other than those who are registered members of the new graduate service “foreign job hunting dot com” has also improved, and the number of registered members of the mid-career service “Liiga” is rapidly increasing.
Furthermore, in terms of attracting customers (membership recruitment), the majority are students and young working adults who register as a result of advice from seniors to juniors at each university, reviews and SNS between friends, etc., so it is also a characteristic and advantage that advertising expenses and sales promotion expenses (4.7% ratio to sales ratio of 54 million yen for the fiscal year ending 2022/1, 5.8% at 89 million yen for the fiscal year ending 2024/1, and 5.9% at 108 million yen for the 2024/1 fiscal year) can be kept low.
(Author: FISCO Visiting Analyst Masashi Mizuta Exhibition)