■How Television ＜7064＞ Business Overview
3. Sales by service and key KPIs
(1) Sales by service
Sales by service for the 2024/1 fiscal year were 1,536 million yen (sales structure ratio 83.4%) for the new graduate service “foreign job hunting dot com” and 306 million yen (same 16.6%) for the mid-career service “Liiga”, both of which are on an upward trend. Note that the sales structure ratio of the new graduate service “foreign job hunting dot com” by product category is about 60% for advertising/event type products and about 40% for scout distribution type products. Since the use of scouting functions is expanding, the composition ratio of distribution-type products is on an upward trend. Also, unit price improvement effects due to annual price revisions and cross-selling (additional purchases of distribution-type products, etc.) also contribute.
As a seasonal factor, sales tend to fluctuate from quarter to quarter depending on the recruitment activities of recruitment companies and the start time of student job hunting. The fiscal year ended January 2021 had a different composition ratio than before due to temporary factors (early recruitment activities of companies and effects of the spread of the novel coronavirus infection (hereinafter, COVID-19), etc.), but the composition ratio between the 2nd quarter (May to July) and the 4th quarter (November to January) is generally high, and there is a seasonal characteristic that the composition ratio between the first quarter (February to April) and the third quarter (August to October) is low. Also, in the case of a distribution-type product, an order is confirmed when a contract is made with the recruitment company for a fixed period and number of uses, but since profits are recorded when the recruiting company uses distribution, there is a possibility that the company's profit recording period will fluctuate depending on the usage period of the recruitment company (use and digest at an early stage, use at the end of the fiscal year, etc.). If the recruiting company does not use all of the number of contracts within the contract period, earnings for the remaining number of times are collectively recorded when the contract period ends.
(2) Key KPIs
The cumulative number of trading companies in the career platform business (the sum of the new graduate service “foreign job hunting dot com” and the mid-career service “Liiga”) was 893 as of 2024/1, and the cumulative number of members from 2012/1 to 2024/1 was 525,064. The number of members is on an increasing trend due to the company's unique user stock type platform, and along with this, the number of trading companies seeking excellent young high-class human resources is also on an upward trend.
The cumulative number of customers sent (posting type products: counting number of advertisement clicks) and cumulative number of scouting approvals (distribution type products: number of members who have accepted corporate delivery scouts) (2018/1 to 2024/1) of the new graduate service “foreign-funded job hunting dot com” was 2,616,803 people as of 2024/1, and the cumulative number of scouting approvals from 2018/1 to 2024/1 was 51,579 people. Direct recruiting services, starting with “science scouting,” which was released in October 2021, have been doing well in response to corporate demand that wants to approach only pinpoint candidates, and the number of scouting approvals is rapidly increasing.
Changes in the number of agent registrations for the mid-career service “Liiga” (total number of job change agents registered with the mid-career service “Liiga”) and the cumulative number of matches (the number of times members accepted scouts sent from companies and job change agents on the mid-career service and the number of times members self-applied for posted job information) (2017/1 to 2024/1) are 1,001 people per company, the cumulative number of times 2017/1 to 2024/1 The number of matches (mid-career service ~) was 92,180. Due to the expansion of recruitment companies and job change agents and implementation of scouting events, etc., there is an upward trend in both the number of scouts sent and the number of matches.
The average unit price is on an upward trend. The composition ratio of companies with a transaction value of 10 million yen or more in the new graduate service “foreign-funded job hunting dot com” rose to 18% in the 2023/1 fiscal year due to the steady expansion of transactions with major excellent companies. Also, in the income and age changes for the 2023/1 fiscal year (2019/1 to 2023/1 fiscal year) in the mid-career service “Liiga,” the average age was a young career in their late 20s, and the average recruitment decision annual income rose to 7.85 million yen.
(Author: FISCO Visiting Analyst Masashi Mizuta Exhibition)