Glonghui, April 7 | Debon Securities Research Report pointed out that Kweichow Moutai (600519.SH)'s revenue performance exceeded the previous performance forecast, ended steadily in 23, with a revenue target of around 15% for 24 years, maintaining a “buy” rating. In 2023, the company achieved operating revenue/net profit of 147.694/74.734 billion yuan, +19.01%/+19.16% year-on-year, exceeding the previous performance forecast. i Maotai took over e-commerce and KA, driving the share of direct sales to continue to increase. According to the annual report, the 2024 business target is to achieve a year-on-year increase in total revenue of about 15%. The bank believes that with Maotai's position in the industry and ability to control the market, the probability of active or passive deceleration is small in the current competitive environment.