Glonghui, April 3 | According to Yicai, the price of gold continues to rise. On April 3, after checking the official gold jewellery platforms of brands such as Zhou Dafu, Zhou Shengsheng, and Lao Fengxiang, the reporter discovered that the gold price of many gold jewellery brands surpassed 700 yuan per gram on April 3. According to public information on the platform, the gold price of Chow Tai Fu's gold jewelry is 703 yuan per gram, Lao Feng Xiang is 700 yuan per gram, Chow Sang Sang is 704 yuan per gram, Lukfook Jewellery is 703 yuan per gram, Lao Temple is 702 yuan per gram, and Gold Supreme is 703 yuan per gram. The gold price of pure gold jewelry from most of the brands mentioned above was still over 690 yuan per gram on April 2. After a day, most of them surpassed 700 yuan per gram, and the overall price increase was around 1.4%.