China Merchants Securities released a research report saying that Feihe's 24-year performance is expected to stabilize. As a high-quality target with high cash, the dividend rate increased dramatically in '23, and the dividend amount is expected to increase year by year in the future. It is recommended to focus on reversal opportunities.

According to the report, Feihe's share increased again in 23 years, and the large single product Zhuorui grew rapidly. According to Nielsen data, the company's share of terminals increased year-on-year in '23. As of January '24, the omni-channel market share was 20.2%, offline market share was 22.8%, and online market share was 14.4%. By product, Zhuorui rapidly released 23 years after early cultivation, accounting for 21% of annual sales.