Japan Airlines Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Akasaka Yuji; hereinafter “JAL”) and Moriizo Brewery Co., Ltd. (Tarumizu City, Kagoshima Prefecture; Representative Director: Satoshi Mori; hereinafter “Mori Izo”) began selling the shochu “Mori Izo” on JAL aircraft in 1998, and have been patronized by many customers for the past 25 years.
Now, from 2024/4/1, in addition to being sold exclusively in first class and business class on some JAL international routes, it will also be sold in premium economy class on specific flights between 2024/4/4/5 to commemorate the 70th anniversary of JAL international flight service and the 25th anniversary of in-flight sales of “Mori Izo.”
1. About the shochu “Mori Izo”
“Mori Izo” is created by carefully polishing carefully selected kogane senkan (kane sengan), groundwater naturally filtered from the Shirasu Plateau in the Takasumi Mountains, and healthy yeast with storage, and traditional techniques and manufacturing method “kamepot preparation” that have been handed down from generation to generation since its establishment in Meiji 18. Since it is produced in small quantities, it is difficult to obtain and is known as a phantom sweet potato shochu, and continues to be loved by many customers around the world for its mellow, savory flavor and sophisticated flavor.
＜Comment from Mr. Mori Satsushi＞ “I want you to enjoy drinking delicious Mori Izo to become truly rich.”
(In-flight sales price: 3,400 yen)
2. Initiatives between JAL and Mori Izo
In 1998/12, the shochu “Mori Izo” first appeared for in-flight sales on JAL international flights. It is sold in an in-flight limited original bottle with the 1-liter bottle design as it is smaller to a size 4 bottle, and it has been loved by many customers as the best-selling product in JAL international in-flight sales from the beginning of sales until now.
In addition to the shochu “Mori Izo,” “Gokujo Mori Izo,” which has been aged for 3 years or more, “Mori Izo,” an euphoric sake that has been aged for a long period of time, and bottles of “Mori Izo,” and “Mori Izo” long-term aging 12 year storage 25th anniversary bottles are also sold in-flight for a limited time and in limited quantities, and have been very well received.
(What is the state of shochu making at the breweryHerefrom)
3. About sales routes for “Mori Izo”
(1) First Class/Business Class in-flight sales
■Sales Period: 2024/4/1 (Mon) to 7/31 (Wed) (ends as soon as they run out)
■Sales routes: medium to long haul routes
・North American flights: Chicago, Dallas/Fort Worth, Boston, New York, San Francisco, Los Angeles,
Seattle, San Diego, Vancouver
・Hawaii Line: Honolulu, Kona
・European flights: London, Paris, Frankfurt, Helsinki
・Middle East flights: Doha (only flights arriving in Japan)
・Oceania Line: Sydney, Melbourne
・Southeast Asia Flights: Singapore, Kuala Lumpur, Jakarta, Manila, Bangkok, Hanoi, Ho Chi Minh City
・South Asia Flights: Delhi, Bengaluru
(2) Premium Economy Class in-flight sales
Premium Boeing 777-300ER (773) aircraft and Airbus A350-1000 (351) aircraft on medium- to long-haul flights
economySold on scheduled flights (*1)
(*1) Equipment is limited to secure space for products
■Sales Period: 2024/4/1 (Mon) to 5/31 (Fri)
■Eligible flights for sale (*2):
・North American flights: Chicago JL10/9, Dallas/Fort Worth JL12/11, New York JL4/3, JL6/5,
Los Angeles JL16/15
・European flights: London JL43/44, Paris JL45/46
・Oceania Line: Sydney JL51/52 (April only)
・Southeast Asia Flights: Bangkok JL31/34
(*2) It may not be sold in Premium Economy Class due to aircraft changes, etc.
4. Please note
・Purchases are not available for those under 20 years old.
・Applications for resale, resale, or other commercial purposes are strictly prohibited.
・It may not be sold due to sold out or other reasons. Also, sales may be discontinued without notice.
JAL will continue to aim for a prosperous society and future with our customers by introducing world-class Japanese products and having them enjoy an extraordinary sense of exclusivity.
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