According to the Zhitong Finance App, Enjoy Group (06988) announced its 2023 results, with revenue of approximately HK$5.084 billion, up 36.49% year on year; gross profit of about HK$460 million, up 5.17% year on year.

According to the announcement, revenue growth is mainly due to the Group's in-depth analysis and research on the Southeast Asian market and the cross-border e-commerce industry. After two years of experience accumulation and time accumulation, the core technology of algorithm marketing, accurate online marketing capabilities, strict product selection standards, and efficient supply chain integration have enabled the overseas e-commerce product sales business revenue scale to grow rapidly. In 2023, the group obtained sales revenue of HK$4.588 billion in overseas e-commerce product sales, with sales volume of 3,776,891 units. The overseas e-commerce product sales business achieved a significant increase in revenue in 2023; obtained a gross profit of about HK$282 million from overseas e-commerce product sales, and maintained a stable level of gross profit from overseas e-commerce product sales.

As of December 31, 2023, the Group has established 192 sets of data models based on different product categories, an increase of 1.05% over 190 sets as of December 31, 2022; the number of data tags used in the intelligent recommendation coupling model reached 2,855, an increase of 1.13% from 2,823 as of December 31, 2022. The improvement of data models and the enhancement of algorithm capabilities have laid a solid foundation for improving the effectiveness of the Group's marketing business and expanding new business categories in the future.