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三月票房“淡季不淡” 引进片凭口碑拥抱市场机会

In March, the box office “Off Season Is Not Light” introduced films to embrace market opportunities based on word of mouth

Gelonghui Finance ·  Mar 28 12:29

GLONGHUI, March 28 | According to Xinhua News Agency, in the mainland China film market, March is usually a “low season” at the box office. There are no major holidays during this period, and few major mainland films are screened. However, in March of this year, the “off-season is not easy”, and many imported films embraced market opportunities through word of mouth and garnered high box office, showing the inclusiveness and vitality of the mainland China market. The small-budget Taiwanese action film “Get Rid of Three Evil Everywhere” and the Hollywood sci-fi film “Dune 2”, directed by director Huang Jingfu, were screened in the mainland on March 1 and March 8, respectively, and both received great acclaim and box office. In response, Dong Wenxin, an observer in the film industry and cinema manager, said, “In the mainland China market, as long as you tell a good story, the audience treats major Chinese and foreign productions, small films, and medium sized films equally. This is a market full of opportunities.”

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