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Caitlin Clark Helping ESPN, Sportsbooks: How Iowa's Success In NCAA Tournament Could Help Women's Sports

Benzinga ·  Mar 28 06:24

TheNCAA Women's Basketball Tournamentrecently kicked off and thanks to the star power of several players, including University of Iowa'sCaitlin Clark, the media coverage of the event and sports betting companies could benefit.

Record-Breaking Viewership:Caitlin Clark, a senior, set several records during the 2023-2024 NCAA Women's Basketball season and she might not be done yet. While the Men's Basketball tournament is getting the spotlight for March Madness, Clark is helping bring more attention to the women's tournament.

Iowa won its first two games in this year's tournament and helped set impressive...

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