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美银驳斥司法部指控:苹果(AAPL.US)并非云游戏市场操纵者

Bank of America refutes Justice Department accusations: Apple (AAPL.US) is not a manipulator of the cloud gaming market

Zhitong Finance ·  Mar 27 21:54

Bank of America said that the concerns of the regulatory authorities about Apple's suppression of cloud gaming are “wrong.”

The Zhitong Finance App learned that the US Department of Justice has filed a number of complaints against Apple's (AAPL.US) antitrust lawsuit, including monopoly behavior in the smartphone market. However, Bank of America said that the concerns of the regulatory authorities about Apple's suppression of cloud gaming are “wrong.”

A team of Bank of America analysts led by Omar Dessouky told investors: “We believe this lawsuit misdescribes Apple's intentions with regard to the video game market. For example, we doubt that blocking the formation of a cloud gaming ecosystem on iOS will improve the relative value proposition of 'high performance local computing' to players. We never thought the iPhone was the ideal platform for high-fidelity, AAA-level gaming, mainly for technical reasons, but also because of gamers' preferences.”

According to reports, a high-fidelity, AAA-level gaming platform usually refers to a device or platform that can provide a high-quality gaming experience.

Furthermore, these analysts also pointed out that mobile chips are “unlikely” to maximize the performance of AAA-level games because personal computers (PCs) and game consoles have a larger surface area and external cooling system, which is not available on smartphones and tablets.

They also said that Apple's announcement in January that it would begin to allow cloud streaming apps to be merged into a single application is not an “advance response” to the Justice Department's lawsuit, and that Apple is unlikely to want to create the kind of game technology and publishing capabilities that Microsoft (MSFT.US) and Sony (SONY.US) have on game consoles.

The analysts mentioned above said that the European Digital Market Act, which came into effect at the beginning of this month, may have a positive impact on small developers, but the impact on large developers is complicated. This is because, according to the Act, apps can be downloaded directly through the website, and developers can link to external promotional materials according to their own choices without being limited to using Apple's specific templates.

They wrote, “Despite this, we don't expect developers to massively abandon the EU App Store; an expert we consulted said that compared to charging a 30% fee, the app store's natural exposure can bring about 15 percentage points of value, while the net economic cost is about 15%. Additionally, Apple is testing a new AI-driven tool to optimize app store advertising campaigns, which may further enhance the app store's value to developers.”

The translation is provided by third-party software.


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