Baozun Inc (NASDAQ:BZUN) soared last month. E-commerce stocks, including BABA, are generally up, according to Standard & Poor's Global Market Global Market Intelligence.Baozun Inc continued the rise of 161% last year, with an increase of 23% in January. Baozun Inc will release the fourth-quarter results after today's trading. Can the stock price soar as it did last month after the results are announced?
Baozun Inc's rising market source: Futu Securities
First, authoritative analysts predict
According to Bloomberg, analysts' expectations for Baozun Inc's earnings are as follows:
It is estimated that the adjusted earnings per share in the fourth quarter of fiscal 2017 is 2.027 yuan, an increase of 60.8% over the same period last year; adjusted net profit is 150 million yuan, an increase of 115.1% over the same period last year; and operating income is 1.543 billion yuan, an increase of 21.3% over the same period last year.
It is estimated that in fiscal year 2017, adjusted earnings per share will be 4.159 yuan, up 88.2 percent over the same period last year; adjusted net profit will be 260 million yuan, up 115.7 percent over the same period last year; and operating income will be 4.118 billion yuan, up 21.5 percent over the same period last year.
In terms of ratings, so far, the composite opinion rating is 80% buy and 20% hold, according to Bloomberg.
Second, the part worthy of attention
Specifically, Baozun Inc's model can be divided into two categories, service category and distribution category:
Service category: provide basic services such as IT, store operation, online promotion and customer service for brands. Under the service mode, Baozun Inc only acts as an agent and charges a service fee from the brand. There are two charging modes of service charge: fixed charge and commission.
Distribution category: online agent of the brand, providing a full range of services for the online sales of the brand. In the distribution mode, when the user buys the goods, Baozun counts the sales of the goods as revenue.
1. Whether the business continues to grow and whether the structure is continuously optimized.
According to Bloomberg data, Baozun Inc's revenue is growing in 2017, while service revenue is increasing and distribution revenue is declining.This reflects the continuous and rapid growth of Baozun Inc's transaction volume, the continuous optimization of the business model structure, and the continuous shift of the company's development focus to non-distribution business.I don't know what the revenue of service and distribution is in the fourth quarter.Whether the business continues to grow and whether the structure continues to be optimized.It's worth watching.
2. The influence of the turnover of Singles' Day payment exceeding 4.99 billion on the reported revenue.
Baozun Inc sang all the way to pay the transaction volume on Singles' Day in 2017.And finally reached 4.99 billion.To achieve another historic moment. Judging from the list of Singles' Day published by Tmall, Baozun Inc is undoubtedly the big winner:Total orders ushered in a new round of breakthroughs, with 12 million orders growing by more than 87% year-on-year.Through the eye-catching total results, and then focus on a single brand, we can see that in Baozun, more and more brands have joined the "100 million yuan club". NIKE became the first brand merchant in Tmall's clothing history to break through 100 million yuan on Singles Day, with a turnover of over 100 million in 10 stores, 50 million in 7 stores and 10 million in 33 stores. Behind all these figures, it is obvious that this industry leader has a strong ability to operate e-commerce. So what's noteworthy here is thatWhat is the impact of Singles Day on Baozun Inc's revenue in the fourth quarter and 2017?
3. How does the new performance growth point perform in the financial report?
Baozun Inc's core competitiveness lies in the industry's leading IT technology and logistics warehousing capabilities. Relevant analysts pointed out that Baozun Inc's sustainable development prospects as an industry leader benefited from the high growth and development trend of the industry, and the company's performance growth mainly came from the same-store growth of the brand and the further improvement of brand online penetration. Brand multi-channel expansion, such as further expansion of JD.com Pingtai and establishment of brand website for brands that only open stores on Tmall platform; signing of new brands and continuous upgrading of brand structure; regional expansion, the company will further expand the business of the brand in Hong Kong, Taiwan and other regions in the future; big data marketing upgrading, relying on BABA to provide higher value-added advertising and marketing services for the brand. Investors can focus on the performance of these five areas in the financial results. (editor / Jiang Wenwen)