According to a report published by Morgan Stanley, Anta is one of the few large sportswear brands in the world whose performance has exceeded expectations and increased over the past 6 to 12 months, mainly benefiting from the rapid growth of the Chinese market and the strong performance of niche/high-end brands. The company's good inventory/discount situation means the forecast may be raised by the end of this year. The bank mentioned that Anta management aims to increase sales of Anta and FILA brands by 10% to 15% this year, which is in line with the three-year target set on Investor Day last year.

Currently, the bank's operating profit has increased by 8%. The bank currently predicts that Anta's Anta and FILA brands will grow by 9% and 11% this year, slightly higher than the previous forecast, as it has noticed good signs of strengthening the company's business. Furthermore, the bank raised Anta's adjusted net profit forecast for this year by about 5%, and raised the target price from HK$111 to HK$117, maintaining an “incremental” rating.